What should a digital marketing strategy include?


A good marketing strategy is an essential part of your business. It’s what sets you apart from competitors, helps you attract new customers and gets them to buy from you again and again. A digital marketing strategy is no different: it allows you to define what type of content will be most effective for your target audience, how often they should see it and how much budget you have available for promoting this content.

What are your objectives?

The first step to creating a digital marketing strategy is defining the problem. Before you start working on solutions, it’s important to make sure you understand what your goals are and why they matter. Don’t worry too much about what other people think your goals should be—you can always adjust them later.

The second step is figuring out how you’re going to achieve those goals in 3-6 months’ time (or any other timeframe that makes sense for your business). A goal without a plan is just an idea: an image in our head we think about from time to time but don’t really know how to bring into reality.

If we imagine ourselves as good actors playing our part, then setting goals will help us prepare for each scene ahead of time so that when the cameras roll, everything goes smoothly and we can get right back into character when we have another scene coming up next week or next month or next year.

Digital marketing strategy template

What are your customer personas?

You need to know who your ideal customer is and how they shop. Your customer personas should include:

  • Age, gender, and location (if you can get this information)
  • The pain points that keep them up at night
  • Their buying process—what steps do they go through before making a purchase? How much do they spend on average? What are their reasons for getting the product or service you offer? Do they have any objections to overcome before making a sale?
  • Other important characteristics of your customers’ profiles (e.g., do they have small children who need diapers and wipes in bulk?)

What is your target audience?

The first step in developing your digital marketing strategy is to define your target audience. Define the demographics of your target audience, as well as what their interests and preferences are. What is the makeup of this group? How old are they? Where do they live? What kind of income do they earn? How can you reach them online?

Once you’ve defined this information, make sure that it’s reflected in all aspects of your digital marketing plan including:

  • The goals you’re trying to achieve with each campaign
  • The channels (B2C or B2B) that will be used for reaching out to potential clients/customers
  • The messaging used across different platforms

What is your message?

The next question is: What’s your message?

Your digital marketing strategy should have a clear message that is consistent across all channels, relevant to your audience and timely. Your brand’s messaging will be the backbone of any digital marketing campaign you run. It needs to be meaningful and memorable so that people can easily recall what it stands for. If you don’t have this nailed down yet, here are some questions to ask yourself:

  • What are the core values of my business?
  • How do I want my company or product represented in the market?
  • What does my business stand for?
digital marketing agency bromsgrove

How will you reach your audience?

Your digital marketing strategy should outline how you will reach your target audience. There are many different platforms and channels that you can use to connect with them, including:

  • Social media channels, such as Facebook and Twitter
  • Search engine optimization (SEO), which improves the visibility of your website on search engines like Google
  • Email marketing, which allows you to send out commercial messages via email in a timely manner
  • Content marketing is another form of digital marketing that involves creating and distributing valuable content on social media or other websites. You can also generate leads from this type of content distribution by providing useful information about your product or service.

Influencer marketing involves working with social media influencers who already have large followings on platforms such as Instagram or YouTube. These influencers endorse certain brands through their posts and videos, which helps increase brand awareness among potential customers. Paid advertising includes ads placed on social media platforms like Facebook or Google AdWords ads placed alongside search results when someone searches for keywords related to what you sell; these paid advertisements often appear at the top of search results pages because they’re more expensive than organic posts (the ones created organically by users).

What is your budget?

The next important question to ask yourself is: what is my budget? As a business owner, you may have little to no money to spend on digital marketing. If this is the case, consider whether there are any individuals or organizations who would be willing to help with funds. Can you partner with another business that has similar goals and needs?

If your budget is large enough, then you will have more flexibility when it comes to reaching your audience. You can choose between different types of content, such as text-based articles and videos or podcasts. You can also use different channels such as Facebook ads or Google AdWords campaigns to reach people in different ways.

Whatever your budget may be, remember that it will affect how you approach this stage of creating a digital marketing strategy for your small business

What content will you use to reach your audience?

  • What content will you use to reach your audience?

In addition to the different types of digital marketing strategies listed above, it’s important to include a plan for what kind of content you’ll be using. Content can be anything from blog posts and social media updates to email marketing campaigns or infographics. If you’re targeting millennials specifically, videos or podcasts may also work well for your company.

How will you measure success?

Let’s start by exploring your goals. What are you trying to achieve with your digital marketing? If you don’t have a clear goal in mind, then it will be difficult for anyone else to help guide you through the process.

Once you know what goals you want to achieve, it’s time to measure how successful they’ve been. To do this requires some sort of benchmark or standard of measurement (e.g., conversion rates). This is important because if there isn’t an established measurement system in place at a certain point in time, then there won’t be any way for anyone on your team or agency partner(s) to know whether or not something worked well enough—or even worked at all!

A good digital marketing strategy begins by setting specific goals and identifying the tools and techniques you will use to get there.

A good digital marketing strategy begins by setting specific goals and identifying the tools and techniques you will use to get there.

Before you embark on your journey, it’s important to define the problem you are trying to solve. For example: You want more people in your gym so that you can increase revenue and increase profit margins. Or maybe it’s as simple as wanting people who have already inquired about joining your gym take action by becoming members.

Once you know what issues or problems need solving, it’s time to plan out a solution strategy that includes specific metrics that measure success along with key performance indicators (KPIs) such as total website traffic or new member signups per month so that we can track progress over time. As part of this process, make sure not only do we have clear goals but also know exactly how we are going achieve them—and then set them!


In conclusion, a digital marketing strategy should be designed to help you reach your target audience and exceed their expectations. To do this effectively, you need to start by setting goals and identifying the tools and techniques that will help you get there. A good place to start is by asking yourself these questions: What are my objectives? Who am I targeting? How will I reach them? What content will I use for outreach? What budget do I have available to execute my plan? These questions will help guide your decision-making process as well as determine what type of strategy would be best suited for achieving success.

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