Discover JQ Creating Stronger Tourism In Birmingham

In BusinessJune 13, 20224 Minutes

Jewellery Quarter

Discover JQ Creating Stronger Tourism In Birmingham

The Jewellery Quarter Business Improvement District created a new identity for the Jewellery Quarter in 2020 to communicate directly to visitors and showcase the Jewellery Quarter as a distinctive destination. The Discover JQ brings together all of the JQ’s visitor information services in one platform and gives companies a great foundation to promote their businesses.

The Discover Jewellery Quarter brand is at the heart of the JQBID’s destination marketing strategy, appearing on the vast majority of customer-facing materials such as marketing campaigns advertising and social media channels. 

To support the growth and popularity of the JQ, Hot Source has become an official tourism partner of the Discover JQ. With the use of practical marketing and trending techniques this cooperation will contribute to elevating the organisation’s digital presence as well as highlight the progressive elements of the evolving area. 

Discover JQ app

The Discover JQ app was launched by the JQBID in July 2021. The software, which is accessible on the App Store and Google Play, connects local communities with companies. Its main purpose is to enable users to visually explore and schedule visits to the Jewellery Quarter, as well as access special discounts, events, and more, using the app.

The Jewellery Quarter right now

Many of the former manufacturing buildings have been taken up by a variety of small independent businesses and creative workshops, or repurposed into unique apartment buildings, and the district has undergone significant renovation.

The JQ district has a fantastic mix of cultural and entertaining aspects. The assortment of local independent businesses is thriving and are well-known across the Midlands, which has enabled the area to flourish into destination place for many visitors and businesses. 

Traditional pubs, chic bars, and craft breweries are only a few examples of what The Jewellery Quarter may provide. A refreshing nightlife alternative to Birmingham’s bustling city centre can also be considered as a favourable ingredient in the mixture of attractions. 


Another advantageous aspect of the JQ is its location. The Quarter is within a 20-minute walk from the city centre (New Street Station). Birmingham’s canals provide for a great cycling path as well as fabulous scenery.

Discover JQ is a partnership between the Jewellery Quarter Business Improvement District (JQBID) and marketing agency, Hot Source Creative. The JQBID, who are funded by local businesses, manage projects and services to improve the Jewellery Quarter area and support its business community. The Discover JQ campaign aims to raise awareness of the Quarter as a top UK destination. To find out more about the work that we do, visit

If you want to know more about Discover JQ or how our tourism platform is developing a stronger tourism footprint in the Jewellery Quarter area reach out ot us today on +447528000488 and we will be happy to answer any questions you might have.