social media management pinterest

Pinterest tips for 2022

In Social Media, MarketingOctober 10, 20228 Minutes

cafe cadena

Pinterest tips for 2022

Introduction

Pinterest is a unique social media platform, but it still has many of the same principles as other sites. As with any site where you can post content, it’s important to do so in a way that will keep your audience engaged and interested. With that in mind, here are some tips for getting the most out of Pinterest for 2022:

Focus on showing your product or service in action.

Showing your product or service in action is a great way to get people interested. Using a video or GIF will help you do just that.

For example, if your business sells software for project management, instead of simply showing screenshots of the product itself and its features, show how it works in practice. Showing someone using it will also help clarify any confusion about how something works—instead of trying to explain things yourself, let the user explain it for themselves!

Of course, you can’t just show anyone using anything; the person should be relevant to your audience and give an accurate representation of what’s going on with their current processes (or lack thereof).

pinterest managers

Use keyword-focused descriptions under every pin.

For example, if you’re pinning a picture of your dog, you might say: “This is my adorable dog.” But if you’re pinning a recipe for homemade dog treats, you might say something like “These homemade treats will make your pup happy!” The second description makes it clear that this particular pin has to do with recipes.

You can use your keyword-focused descriptions under every pin in order to better tailor the results for users looking for pins similar to yours. This will help them find what they’re looking for faster and more easily.

Carefully choose boards to pin your content to.

Carefully choose boards to pin your content to.

Pinning the right content to the right board can have a huge impact on your Pinterest success. Some brands are doing this well, but many aren’t. The vast majority of brands pay attention only to their own followers when choosing boards, and as a result they’re missing opportunities for growth and engagement with other audiences. If you want more engagement with your pins, consider these factors:

  • Choosing relevant boards (i.e., not ones that are too competitive)
  • Choosing boards with enough followers (i.e., not too much competition)
  • Avoiding boards without any competition at all

Create high-quality vertical images.

When using your phone to take photos, the key is to create high-quality vertical images. Here are five tips:

  • Use a high-quality camera or lens. You don’t have to use a DSLR if you don’t want one; today’s smartphones can be just as good as pro DSLRs for capturing sharp images, especially with the help of lenses and accessories like tripods, remote shutter releases and other tools for stabilizing shots when shooting on a phone.
  • Use a tripod (or something similar) to keep everything steady while you shoot in portrait mode from left to right or vice versa. If it’s not possible for you to use either handhold mode or landscape mode (for example), then try making sure that both hands are holding the camera steady before snapping each shot—and only press down halfway on the shutter button so that there’s less movement from pressing all the way down too quickly! It can also help if someone else helps hold their own hand as they watch out for possible distractions like kids playing nearby who might run away at any moment!

Fill out your profile fully.

The About section is your chance to tell a story about yourself. It’s the perfect opportunity to highlight your expertise and show off your personality. Use it wisely because this section has no character limit, but only five images are available for you to use as header images.

In the Profile section, you can list out all of your skills, awards and certifications related to your field. If there is an award that you have won or some certification that you have earned, make sure to add it here! This section should be used as a tool for LinkedIn-style marketing—it gives you another way separate yourself from others on Pinterest by showing off what makes you unique in comparison with other users in your industry or niche market.

In addition to listing out all of these things on your profile (along with links), make sure that they are also included within the Links portion of this page so people can easily find them when searching for information about who YOU are as an expert/professional within YOUR field/niche market(s). The more content available about YOU online (especially via social media platforms like Pinterest/Facebook etcetera), the better chance people will have finding YOUR business pages easily through Google searches too!

Keep up with the latest developments.

  • Keep up with the latest developments.
  • Be aware of what is going on in your industry.
  • Find out what the latest trends are.
  • Find out what the latest technologies are.
  • Find out what the latest news is.
  • Find out what the latest research is.

None of these tips require you to spend money, just a bit of time and effort!

None of these tips require you to spend money, just a bit of time and effort!

You can do this!

Conclusion

In the end, all of these tips have one thing in common: they’re easy to implement. You don’t have to spend a ton of money or time on them, just a bit of effort and attention. We hope that by following these tips you can see an increase in engagement and reach on Pinterest!

If you’d like to know more about what we’re up to head over to our Instagram or Linkedin and get to know us a bit better.


pinterest managers

Pinterest management and the benefits

In MarketingOctober 10, 20225 Minutes

cafe cadena

Cafe Cadena Worcester | Cocktails and Marketing

Introduction

If you’re looking for a way to get more engagement and traffic to your site, then Pinterest can be a great option. But if you don’t know what you’re doing or how to properly use this platform, it can do more harm than good. This is where hiring a skilled professional comes in handy. A trained professional will be able to help maximize the benefits of Pinterest for your company or brand and provide expertise in the field that would otherwise take years to learn on your own.

Why do you need a professional pinterest manager?

In this section, we will discuss why you need a Pinterest manager to help you with your business.

First of all, it’s important to understand that Pinterest is not simply another social media platform—it’s actually a visual content marketing site. This means that users are more likely to use their mobile phones when they’re browsing the site compared to Facebook or Twitter. It also means that businesses will be able to reach more people by posting photos and videos directly onto their profile pages instead of having links shared through text posts like Facebook does.

The biggest difference between Pinterest marketing and other forms of digital marketing is how much time goes into creating quality content for each board or pin before posting it online. In order for someone’s post/pin (or even search engine result) on Pinterest look appealing visually as well as informative, there needs to be careful planning behind each image so that potential customers don’t just scroll past what they don’t find interesting enough without clicking further down into those boards themselves.”

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Who can benefit from Pinterest management?

Who can benefit from Pinterest management?

Any business that sells a product or service can benefit from Pinterest marketing. You may think you’re too big to advertise on Pinterest or that there isn’t a place for your brand, but you’d be surprised how many people are searching for your products and services on the platform. To see if Pinterest is right for your brand, ask yourself these questions:

  • Do I have physical products? If so, then yes! It’s easy to get started with free tools like Tailwind Tribes and Canva.
  • Do I sell online courses, eBooks or digital products? No problem! There are many ways to promote these products on Pinterest using existing images from the content itself (like slideshows) or stock photos that fit the theme of your content.

How to find a good Pinterest manager?

When seeking a Pinterest manager, you should first ask for references. You can also visit their website and see how they operate. You can request a free trial and see how they work with clients to see if they’re the right fit for your company.

If you have any questions about their process, ask them! Some managers charge monthly fees while others charge by the number of pins that are published on your account. It’s important to find out what works best for your business because it may vary depending on what type of business you’re running and how much money you want to spend each month on this service.

If you’re interested in hiring a Pinterest manager, make sure you ask questions and understand how the process works and what the results are.

If you’re interested in hiring a Pinterest manager, make sure you ask questions and understand how the process works and what the results are.

  • What is the overall goal of the account?
  • What kind of content will be posted?
  • Will existing pins be deleted or repinned?
  • How often will updates be made to my account, and what tools will they use to measure success (likes, comments, shares)?

social media management pinterest

Conclusion

In conclusion, Pinterest management can be a powerful tool for your business. It allows you to grow your following and gain credibility within the industry. However, it’s important to understand what kind of Pinterest manager is right for you before making any decisions about hiring one.

If you’d like to know more about what we’re up to head over to our Instagram or Linkedin and get to know us a bit better.


Cafe Cadena Worcester Bar

Cafe Cadena Worcester | Cocktails and Marketing

In MarketingAugust 18, 20223 Minutes

cafe cadena

Cafe Cadena Worcester | Cocktails and Marketing

Introduction

93% of businesses have adapted to social media in today’s virtual world. With the help of social media management, many businesses have excelled in the right direction with brands such as Treatbox, Papier and Faith in Nature. These brands have gained thousands of followers and adapted a branding that attracts their target audience and created an aesthetic feed. 

Social media management is more than posting on social media we analyse your analytics, search for opportunities, and connect with potential consumers. Having social media management allows you as a business owner to maximise audience attention, sales, and your time in other areas of your business. 

Check out our services today and see everything we have to offer. 

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Here at Hot Source Creative, we have built and adapted Cadena’s social media to enhance their audience and engagement to match their sophisticated style. Whilst capturing the audience for Cadena we worked behind the scenes on reels, video stories and posts. 

An example of this is Cadena’s social strategy has changed dramatically with the layout of their feed and their story style pushing their cliental reach further. Hot Source Creative has managed Cadena’s accounts by scheduling the posts after approval by Cadena, creating professional photos for content by lovely photographers on hand and strategising a plan for Cadena’s growth. 

Cafe Cadena Cocktail Bar Worcester

Working with Hot Source Creative will allow you to implement and design ideas to push your brand to the next level by using social media. We have a vast team that specialises in social media alongside design which will advance your social media with ideas within hospitality to encourage the growth of your brand. 

Examples of work that have excelled Cadena’s growth are video stories, showing a variety of different content and reels. Using a different variety of content can boost growth through your business as it targets a wide audience. Alongside, owning a bar is fun and energetic and should be showcased through your social media and we can show you how. 

If you’d like to know more about what we’re up to head over to our Instagram or Linkedin and get to know us a bit better.