We were commissioned by Cafe Cadena, a great cocktail bar in the heart of Worcester city centre to raise their profile through social media, improve their brand presence and create more bookings.
Client
Cafe Cadena Cocktail Bar
Year
2022
Services
Social media management
Consultancy
PR campaigns
Reference
Andy
Our brief by Cafe Cadena was to analyse their social media, look into their brand, audience and direction and grow it to compete with their market.
We were required to firstly analyse their social media accounts, looking into areas that they may be lacking or executing incorrectly. From our analysis and market research we found that audiences were confused as to who they were and what they offered. To change this we came up with a social media strategy alongside photographers and the team within the bar so we all knew the same strategy to follow. Once this has been executed we then create feed designs and content to match their social media goals.
The project saw results right after the first month. From the start we were able to realign their social media accounts, making feeds and content that reflected more of their brand vision and business. In addition to that we saw a great increase in following, customers booking through Instagram and the sales of extra services like bottomless brunches and new cocktails added to the menu. Over the course of the next few months we believe we will continue to grow their digital presence and help produce more bookings and awareness of their business and services.