social media tips small business

Social Media Tips For Small Businesses in 2022

In Business, Social MediaJuly 8, 20228 Minutes

Social Media

Social Media Tips For Small Businesses in 2022


social media can be a great way for businesses to connect with their customers. But it can also be a bit of a minefield if you don’t know the rules. So here are six quick tips to help your small business thrive on social media:

Be authentic

The best way to be authentic is to simply be yourself. If you have a dorky sense of humor, show it! If you have an affinity for cats and cat memes, share them! Showing your true self will make others feel more comfortable around you and gain their trust.

Authenticity is also about being genuine, honest and transparent with others in order to build trust. People want a real connection with their small business because they want to feel like there’s no façade or hiding behind a company image—they want the real deal! They want companies who are willing to sacrifice profits for customer satisfaction or personal integrity; companies who will put customers above all else because that’s just how things should work in this world.

People also appreciate helpfulness from businesses because it shows them that someone cares about helping them out with whatever problem they may be having at the moment (or over time).

Be consistent

Consistency is key. For example, if you post once a day, then do it every day. If you post at least three times per week, then do so every week. The same goes for the other examples above — once a month and once every two months are pretty different in frequency! Pick one of those options that best suits your business and stick to it.

Share content that isn’t about you

Social media is all about sharing content, but it’s important to remember that just because you’re posting doesn’t mean the post has to be about you.

Don’t be afraid to share content from other people in your industry, or who are even outside of your field entirely. You don’t have to share every single piece of information and advice related to what you do—sharing interesting things that happen elsewhere can provide a valuable service for your followers as well as an opportunity for them to learn more about something they’re interested in and find out how things work outside of their immediate experience.

In addition, don’t feel obligated only share material related specifically and directly back into your business or industry—even if it seems like there are no direct benefits for doing so at first glance! Taking some time each day (or week) checking out what others have been posting will help keep you apprised on current events within various industries around the world so that when someone asks questions about these topics later down the road, they feel like they’re talking with someone who has at least some knowledge of what’s going on beyond just “this is how I make my living”. Additionally though we typically think about social media being used for marketing purposes this can actually be an excellent way for businesses owners who focus heavily on research activities get exposure not only through sharing interesting articles but also by commenting on them which creates new connections between individuals while providing useful information both side.”

social media ideas and tips

Schedule your work

There are times when you’re going to want to post on social media, but don’t have the time or energy to do so. By scheduling your posts, you can make sure that they’re posted at the best times for your audience and industry. There are a few ways you can schedule content:

  • You can use images from other sources that have been approved by whoever owns the copyright (if applicable). You’ll need to save them in a folder called “Scheduled Posts” on your computer or phone.
  • Create an account with Buffer, Hootsuite or Sprout Social depending on which platform(s) you prefer using most often (the more apps/programs/software programs etc., the better!). Once these accounts are set up and connected with Twitter, Facebook etc., they will automatically schedule whatever content you add into them onto those same platforms at certain intervals throughout each week so that no matter what happens during one particular day—you’ll still be getting exposure! The only difference between these three services is how much control over how many additional features there really is within each platform—so choose wisely before choosing which one works best for YOU!

Be yourself on social media, and you’ll find amazing people to connect with.

  • Be Yourself

The easiest way to connect with your audience is by being yourself. That’s why you need to make sure that when you build your social media profiles, you are doing it for the right reasons. If your goal is only to get more likes or shares about your business, then you might want to reconsider what the purpose of having a social media presence really is for your brand. If instead, you want to connect with people and share great content that interests them, then feel free to continue reading!

  • Be Authentic

Authenticity is key when building relationships online. People can spot false advertising from miles away, so don’t be afraid of sharing who YOU are—your personality and story—throughout all of your posts (and especially on Instagram).


While social media can seem like a numbers game, the truth is that you don’t have to be on every platform or get the most likes. Instead, the important thing is to do what feels right for your brand. While you might not even consider it “social media” per se, if it helps you connect with your customers and clients in ways that feel authentic and genuine—like hosting live events or creating a podcast series—then by all means, keep doing it! We hope these tips have given you some ideas about how to go about using social media as part of your business strategy. If we had one last piece of advice?

How to use LinkedIn Marketing to make your business future-proof

In Business, Entrepreneurship, Social Media, MarketingFebruary 24, 20224 Minutes

Social Media

Do you want to make your business future-proof? Then numerous strategies are available for you to implement. Out of them, LinkedIn marketing holds a prominent place. As you already know, LinkedIn is the most popular platform for professional networking. You can also use LinkedIn for sales and lead generation. You should learn how to get the most out of features available in LinkedIn to create a perfect lead generation funnel. This lead generation funnel will be able to deliver all the support you need to future-proof your business. Here are some tips that you can follow to achieve it.

Earn the digital trust

You should have a strong profile on LinkedIn to gain digital trust. This is applicable to the company profile you maintain as well as the professional profile you maintain as a business owner. Trust you earn on LinkedIn will help you to overcome numerous barriers. For example, it will help you to improve brand loyalty. On the other hand, the trust you create can help you to get more prospects to interact with what you share on LinkedIn as well.

Develop the perfect network

LinkedIn marketing heavily relies on endorsements and referrals. That’s why it is important for you to develop a perfect network. Understand your audience and keep that in mind to develop a perfect network. Then you will be able to get the most out of your network to take your business to greater heights.

Get strategic inputs

You should also develop the perfect strategy to get the most out of LinkedIn and future-proof your business. You can think about using LinkedIn to discover that perfect strategy. For example, you can see how thought leaders and industry experts post valuable content on LinkedIn every single day. You can think about collaborating with some of the LinkedIn influencers and get them to drive more attention towards your brand.

Combine data with unique insights

It will be possible for you to use business data to drive engagement on LinkedIn. Before you do that, you need to make sure that you are using verifiable data. Then you will be able to gain trust from your target audience, influencers as well as LinkedIn experts. Always keep in mind that LinkedIn is a social network driven by content. Therefore, you will be able to share your own business data on LinkedIn. On the other hand, it is also possible for you to get data from LinkedIn and combine them with your own insights. This will help you to create unique content.

Optimize content accordingly

You shouldn’t just post content on LinkedIn for the sake of doing it. Instead, you will need to optimize the content that you upload to LinkedIn as well. This is applicable to all types of content, such as video, text, and other forms of content. You can do this by making your content useful, reliable, and refreshing.

By following these tips, you can develop that perfect lead generation on LinkedIn. It will help you to future-proof your business.

James Vincent

Co-Owner of Hot Source award winning marketing agency and associate lecturer at University of Worcester