Digital marketing strategy creation

What should a digital marketing strategy include?

In Social Media, MarketingNovember 4, 202212 Minutes

Social Media

What should a digital marketing strategy include?

Introduction

A good marketing strategy is an essential part of your business. It’s what sets you apart from competitors, helps you attract new customers and gets them to buy from you again and again. A digital marketing strategy is no different: it allows you to define what type of content will be most effective for your target audience, how often they should see it and how much budget you have available for promoting this content.

What are your objectives?

The first step to creating a digital marketing strategy is defining the problem. Before you start working on solutions, it’s important to make sure you understand what your goals are and why they matter. Don’t worry too much about what other people think your goals should be—you can always adjust them later.

The second step is figuring out how you’re going to achieve those goals in 3-6 months’ time (or any other timeframe that makes sense for your business). A goal without a plan is just an idea: an image in our head we think about from time to time but don’t really know how to bring into reality.

If we imagine ourselves as good actors playing our part, then setting goals will help us prepare for each scene ahead of time so that when the cameras roll, everything goes smoothly and we can get right back into character when we have another scene coming up next week or next month or next year.

Digital marketing strategy template

What are your customer personas?

You need to know who your ideal customer is and how they shop. Your customer personas should include:

  • Age, gender, and location (if you can get this information)
  • The pain points that keep them up at night
  • Their buying process—what steps do they go through before making a purchase? How much do they spend on average? What are their reasons for getting the product or service you offer? Do they have any objections to overcome before making a sale?
  • Other important characteristics of your customers’ profiles (e.g., do they have small children who need diapers and wipes in bulk?)

What is your target audience?

The first step in developing your digital marketing strategy is to define your target audience. Define the demographics of your target audience, as well as what their interests and preferences are. What is the makeup of this group? How old are they? Where do they live? What kind of income do they earn? How can you reach them online?

Once you’ve defined this information, make sure that it’s reflected in all aspects of your digital marketing plan including:

  • The goals you’re trying to achieve with each campaign
  • The channels (B2C or B2B) that will be used for reaching out to potential clients/customers
  • The messaging used across different platforms

What is your message?

The next question is: What’s your message?

Your digital marketing strategy should have a clear message that is consistent across all channels, relevant to your audience and timely. Your brand’s messaging will be the backbone of any digital marketing campaign you run. It needs to be meaningful and memorable so that people can easily recall what it stands for. If you don’t have this nailed down yet, here are some questions to ask yourself:

  • What are the core values of my business?
  • How do I want my company or product represented in the market?
  • What does my business stand for?

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How will you reach your audience?

Your digital marketing strategy should outline how you will reach your target audience. There are many different platforms and channels that you can use to connect with them, including:

  • Social media channels, such as Facebook and Twitter
  • Search engine optimization (SEO), which improves the visibility of your website on search engines like Google
  • Email marketing, which allows you to send out commercial messages via email in a timely manner
  • Content marketing is another form of digital marketing that involves creating and distributing valuable content on social media or other websites. You can also generate leads from this type of content distribution by providing useful information about your product or service.

Influencer marketing involves working with social media influencers who already have large followings on platforms such as Instagram or YouTube. These influencers endorse certain brands through their posts and videos, which helps increase brand awareness among potential customers. Paid advertising includes ads placed on social media platforms like Facebook or Google AdWords ads placed alongside search results when someone searches for keywords related to what you sell; these paid advertisements often appear at the top of search results pages because they’re more expensive than organic posts (the ones created organically by users).

What is your budget?

The next important question to ask yourself is: what is my budget? As a business owner, you may have little to no money to spend on digital marketing. If this is the case, consider whether there are any individuals or organizations who would be willing to help with funds. Can you partner with another business that has similar goals and needs?

If your budget is large enough, then you will have more flexibility when it comes to reaching your audience. You can choose between different types of content, such as text-based articles and videos or podcasts. You can also use different channels such as Facebook ads or Google AdWords campaigns to reach people in different ways.

Whatever your budget may be, remember that it will affect how you approach this stage of creating a digital marketing strategy for your small business

What content will you use to reach your audience?

  • What content will you use to reach your audience?

In addition to the different types of digital marketing strategies listed above, it’s important to include a plan for what kind of content you’ll be using. Content can be anything from blog posts and social media updates to email marketing campaigns or infographics. If you’re targeting millennials specifically, videos or podcasts may also work well for your company.

How will you measure success?

Let’s start by exploring your goals. What are you trying to achieve with your digital marketing? If you don’t have a clear goal in mind, then it will be difficult for anyone else to help guide you through the process.

Once you know what goals you want to achieve, it’s time to measure how successful they’ve been. To do this requires some sort of benchmark or standard of measurement (e.g., conversion rates). This is important because if there isn’t an established measurement system in place at a certain point in time, then there won’t be any way for anyone on your team or agency partner(s) to know whether or not something worked well enough—or even worked at all!

A good digital marketing strategy begins by setting specific goals and identifying the tools and techniques you will use to get there.

A good digital marketing strategy begins by setting specific goals and identifying the tools and techniques you will use to get there.

Before you embark on your journey, it’s important to define the problem you are trying to solve. For example: You want more people in your gym so that you can increase revenue and increase profit margins. Or maybe it’s as simple as wanting people who have already inquired about joining your gym take action by becoming members.

Once you know what issues or problems need solving, it’s time to plan out a solution strategy that includes specific metrics that measure success along with key performance indicators (KPIs) such as total website traffic or new member signups per month so that we can track progress over time. As part of this process, make sure not only do we have clear goals but also know exactly how we are going achieve them—and then set them!

Conclusion

In conclusion, a digital marketing strategy should be designed to help you reach your target audience and exceed their expectations. To do this effectively, you need to start by setting goals and identifying the tools and techniques that will help you get there. A good place to start is by asking yourself these questions: What are my objectives? Who am I targeting? How will I reach them? What content will I use for outreach? What budget do I have available to execute my plan? These questions will help guide your decision-making process as well as determine what type of strategy would be best suited for achieving success.

If you’d like to know more about what we’re up to head over to our Instagram or Linkedin and get to know us a bit better.


Facebook adverts bromsgrove course

Facebook Advertising Manager Bromsgrove

In Social Media, MarketingOctober 19, 20225 Minutes

Social Media

Facebook Advertising Manager Bromsgrove

Introduction

Facebook advertising is a great way to get your business noticed. It can be the difference between your small business gaining the exposure that it needs and remaining in obscurity forever. In this article, we’ll teach you everything you need to know about Facebook advertising so that you can start selling more products or services today!

What is Facebook advertising?

Facebook advertising is a way to promote your business on Facebook. It’s an effective way to reach potential customers and build brand awareness.

Facebook users have become accustomed to seeing ads in their newsfeeds, because it’s a free service that they get in exchange for seeing these ads. When you’re using Facebook advertising, your ad will appear in the newsfeeds of people who have already expressed interest in related products or services through their activity on Facebook—or just by browsing around the web (which we’ll talk about later). You can also target specific groups based on specific criteria like gender and location.

If you know what kind of audience you want to reach, targeting them is key for success when using Facebook advertising!

facebook advertising bromsgrove course

Why should I care about Facebook advertising?

If you have a business, you should care about Facebook advertising. Why? Because it’s the most effective way to reach your audience and the best way to reach your audience.

Facebook ads are a great way to get in front of potential customers—they’re targeted, measurable and highly affordable for most businesses. When people see that ad on their feed or news feed, they’re much more likely to click on it and take action (e.g., visit your website or sign up for your email list).

Who can help me learn more about Facebook advertising?

You can learn more about Facebook advertising from the following resources:

  • Facebook Ads For Businesses
  • Get Started With Facebook Advertising Now

How does Facebook advertising work?

To get started, you’ll need to create a Facebook ad. The first thing you’ll do is choose your targeting and budget. You can target users by age, gender, interests and behaviors (like shopping), or even specific websites they’ve visited. Then you’ll set your budget—it’s possible to spend as little as $1 per day on Facebook ads!

Next, you’ll configure how your ads will appear in people’s news feeds:

  • Ad type: Choose between an image or video ad for best results. For example, if you’re selling men’s dress shirts online and want to show people what they look like on real customers of varying sizes and body types, then try using collage-style images with product photos from different angles instead of just one shot alone. This way potential buyers can see how well the shirt fits before making their decision based solely off the image itself (and without having to click through). If instead however there are major differences between those five pictures then maybe try showing each one separately instead so that all five are visible at once rather than having only one out at a time while scrolling through them all individually which could take longer depending on how many items there actually were available.”

Facebook advertising is really important and everyone should know how to do it.

  • Facebook advertising is a really important part of any marketing strategy.
  • Facebook ads are a great way to reach your target audience.
  • Facebook ads are easy to set up and measure.
  • Facebook ads are affordable for most businesses

Facebook advertising bromsgrove

Conclusion

There are many different ways to use Facebook advertising, and it can be a powerful tool for your business. If you want to learn more about this topic, please contact us today!

If you’d like to know more about what we’re up to head over to our Instagram or Linkedin and get to know us a bit better.


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Benefits of a marketing consultant Worcestershire

In Social Media, MarketingOctober 12, 20226 Minutes

Social Media

Benefits Of A Marketing Consultant | Worcestershire

Introduction

A marketing consultant can help you get the most out of your marketing efforts. This is someone whose job it is to offer advice on how best to market a business. As an independent contractor, they have no emotional investment in your brand and can be hands-on or hands-off depending on what you need at any given time. A consultant will know the ropes when it comes to generating leads, increasing sales and driving traffic without necessarily having their hands tied down by bureaucracy within your organization.

Someone who knows the ropes

A marketing consultant is someone who has been around the block. They have seen what worked, and they have seen what didn’t work. They know the ropes and will be able to help you with your marketing efforts, especially if those efforts are digital or social media related.

Someone who can be hands-on or hands-off

A marketing consultant can be as hands-on or hands-off as you need them to be. If you want someone to do everything for you, they will. If you’d like some help with certain tasks, they can help with those too.

Someone who can increase sales and generate leads

  • Increase traffic to your website
  • Improve conversion rates
  • Improve your marketing messages
  • Improve your marketing automation
  • Improve lead generation

Someone who can help you better understand your customers

There’s a lot to learn about your customers. You need to know what they want, how you can give it to them, and why they would want it in the first place. It’s easy to get caught up in the moment or your own desires and not pay attention to what customers actually want out of your business. The truth is that they’re going to be with you longer than any other factor in your business, so it’s important that you understand what makes them tick.

There are several different kinds of customers:

  • Casual buyers – These people make purchases from time-to-time at best; they’ll buy something if there’s no other option but won’t actively seek out your brand or company because of its products or services alone (they may be familiar with some aspect of its branding).
  • Loyalists – These are people who buy regularly from a brand; loyalty doesn’t mean that this customer will never leave for another brand but simply that when faced with an option between two companies’ products/services in similar categories, this person will always choose yours over theirs without hesitation (and possibly even seek out additional information about why their decision was right).
  • Advocates – Advocates not only purchase items regularly but also spread positive word-of-mouth recommendations via social media posts/website comments/etc., which helps build awareness within target audiences while providing valuable insights into what consumers enjoy most about doing business with brands like yours.”

marketing consultants worcestershire

Someone who is not emotionally invested in your brand

A marketing consultant is not emotionally invested in your brand, so they can be objective. When you hire a consultant, that person will be able to give you an honest opinion of what they think would work best for your company and its goals. Their opinions will not be swayed by employee loyalty or personal relationships, which means they can actually do their job as a professional and come up with ideas that are more creative than someone who knows all the ins-and-outs of the company would come up with on their own.

A marketing consultant is someone that will be able to improve your marketing efforts.

A marketing consultant is someone who can help you with your marketing efforts.

A marketing consultant will be able to help improve your company’s existing strategies and tactics, as well as provide guidance for those that are new to the field. There is a wide range of things a marketing consultant can do for you, including:

  • Digital Marketing – Digital Marketing Consultants are experts at creating content that reaches target audiences through multiple channels, including social media platforms like Facebook and LinkedIn, blogs and websites (like this one!), mobile apps, emails and more!
  • Traditional Marketing – Traditional Marketing Consultants focus on offline methods of reaching prospects including direct mailers or print ads in newspapers/magazines/other publications.

Conclusion

We hope that this article has helped you understand what a marketing consultant can do for your business. Marketing is an important part of any business, and it’s important to hire someone who knows what they are doing when it comes to online marketing. We know how difficult it is to get started on something new like this, so if you need help figuring out what type of strategy will work best for your company, just give us a call!

If you’d like to know more about what we’re up to head over to our Instagram or Linkedin and get to know us a bit better.


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Pinterest tips for 2022

In Social Media, MarketingOctober 10, 20228 Minutes

Social Media

Pinterest tips for 2022

Introduction

Pinterest is a unique social media platform, but it still has many of the same principles as other sites. As with any site where you can post content, it’s important to do so in a way that will keep your audience engaged and interested. With that in mind, here are some tips for getting the most out of Pinterest for 2022:

Focus on showing your product or service in action.

Showing your product or service in action is a great way to get people interested. Using a video or GIF will help you do just that.

For example, if your business sells software for project management, instead of simply showing screenshots of the product itself and its features, show how it works in practice. Showing someone using it will also help clarify any confusion about how something works—instead of trying to explain things yourself, let the user explain it for themselves!

Of course, you can’t just show anyone using anything; the person should be relevant to your audience and give an accurate representation of what’s going on with their current processes (or lack thereof).

pinterest managers

Use keyword-focused descriptions under every pin.

For example, if you’re pinning a picture of your dog, you might say: “This is my adorable dog.” But if you’re pinning a recipe for homemade dog treats, you might say something like “These homemade treats will make your pup happy!” The second description makes it clear that this particular pin has to do with recipes.

You can use your keyword-focused descriptions under every pin in order to better tailor the results for users looking for pins similar to yours. This will help them find what they’re looking for faster and more easily.

Carefully choose boards to pin your content to.

Carefully choose boards to pin your content to.

Pinning the right content to the right board can have a huge impact on your Pinterest success. Some brands are doing this well, but many aren’t. The vast majority of brands pay attention only to their own followers when choosing boards, and as a result they’re missing opportunities for growth and engagement with other audiences. If you want more engagement with your pins, consider these factors:

  • Choosing relevant boards (i.e., not ones that are too competitive)
  • Choosing boards with enough followers (i.e., not too much competition)
  • Avoiding boards without any competition at all

Create high-quality vertical images.

When using your phone to take photos, the key is to create high-quality vertical images. Here are five tips:

  • Use a high-quality camera or lens. You don’t have to use a DSLR if you don’t want one; today’s smartphones can be just as good as pro DSLRs for capturing sharp images, especially with the help of lenses and accessories like tripods, remote shutter releases and other tools for stabilizing shots when shooting on a phone.
  • Use a tripod (or something similar) to keep everything steady while you shoot in portrait mode from left to right or vice versa. If it’s not possible for you to use either handhold mode or landscape mode (for example), then try making sure that both hands are holding the camera steady before snapping each shot—and only press down halfway on the shutter button so that there’s less movement from pressing all the way down too quickly! It can also help if someone else helps hold their own hand as they watch out for possible distractions like kids playing nearby who might run away at any moment!

Fill out your profile fully.

The About section is your chance to tell a story about yourself. It’s the perfect opportunity to highlight your expertise and show off your personality. Use it wisely because this section has no character limit, but only five images are available for you to use as header images.

In the Profile section, you can list out all of your skills, awards and certifications related to your field. If there is an award that you have won or some certification that you have earned, make sure to add it here! This section should be used as a tool for LinkedIn-style marketing—it gives you another way separate yourself from others on Pinterest by showing off what makes you unique in comparison with other users in your industry or niche market.

In addition to listing out all of these things on your profile (along with links), make sure that they are also included within the Links portion of this page so people can easily find them when searching for information about who YOU are as an expert/professional within YOUR field/niche market(s). The more content available about YOU online (especially via social media platforms like Pinterest/Facebook etcetera), the better chance people will have finding YOUR business pages easily through Google searches too!

Keep up with the latest developments.

  • Keep up with the latest developments.
  • Be aware of what is going on in your industry.
  • Find out what the latest trends are.
  • Find out what the latest technologies are.
  • Find out what the latest news is.
  • Find out what the latest research is.

None of these tips require you to spend money, just a bit of time and effort!

None of these tips require you to spend money, just a bit of time and effort!

You can do this!

Conclusion

In the end, all of these tips have one thing in common: they’re easy to implement. You don’t have to spend a ton of money or time on them, just a bit of effort and attention. We hope that by following these tips you can see an increase in engagement and reach on Pinterest!

If you’d like to know more about what we’re up to head over to our Instagram or Linkedin and get to know us a bit better.


social media tips small business

Social Media Tips For Small Businesses in 2022

In Business, Social MediaJuly 8, 20228 Minutes

Social Media

Social Media Tips For Small Businesses in 2022

Introduction

social media can be a great way for businesses to connect with their customers. But it can also be a bit of a minefield if you don’t know the rules. So here are six quick tips to help your small business thrive on social media:

Be authentic

The best way to be authentic is to simply be yourself. If you have a dorky sense of humor, show it! If you have an affinity for cats and cat memes, share them! Showing your true self will make others feel more comfortable around you and gain their trust.

Authenticity is also about being genuine, honest and transparent with others in order to build trust. People want a real connection with their small business because they want to feel like there’s no façade or hiding behind a company image—they want the real deal! They want companies who are willing to sacrifice profits for customer satisfaction or personal integrity; companies who will put customers above all else because that’s just how things should work in this world.

People also appreciate helpfulness from businesses because it shows them that someone cares about helping them out with whatever problem they may be having at the moment (or over time).

Be consistent

Consistency is key. For example, if you post once a day, then do it every day. If you post at least three times per week, then do so every week. The same goes for the other examples above — once a month and once every two months are pretty different in frequency! Pick one of those options that best suits your business and stick to it.

Share content that isn’t about you

Social media is all about sharing content, but it’s important to remember that just because you’re posting doesn’t mean the post has to be about you.

Don’t be afraid to share content from other people in your industry, or who are even outside of your field entirely. You don’t have to share every single piece of information and advice related to what you do—sharing interesting things that happen elsewhere can provide a valuable service for your followers as well as an opportunity for them to learn more about something they’re interested in and find out how things work outside of their immediate experience.

In addition, don’t feel obligated only share material related specifically and directly back into your business or industry—even if it seems like there are no direct benefits for doing so at first glance! Taking some time each day (or week) checking out what others have been posting will help keep you apprised on current events within various industries around the world so that when someone asks questions about these topics later down the road, they feel like they’re talking with someone who has at least some knowledge of what’s going on beyond just “this is how I make my living”. Additionally though we typically think about social media being used for marketing purposes this can actually be an excellent way for businesses owners who focus heavily on research activities get exposure not only through sharing interesting articles but also by commenting on them which creates new connections between individuals while providing useful information both side.”

social media ideas and tips

Schedule your work

There are times when you’re going to want to post on social media, but don’t have the time or energy to do so. By scheduling your posts, you can make sure that they’re posted at the best times for your audience and industry. There are a few ways you can schedule content:

  • You can use images from other sources that have been approved by whoever owns the copyright (if applicable). You’ll need to save them in a folder called “Scheduled Posts” on your computer or phone.
  • Create an account with Buffer, Hootsuite or Sprout Social depending on which platform(s) you prefer using most often (the more apps/programs/software programs etc., the better!). Once these accounts are set up and connected with Twitter, Facebook etc., they will automatically schedule whatever content you add into them onto those same platforms at certain intervals throughout each week so that no matter what happens during one particular day—you’ll still be getting exposure! The only difference between these three services is how much control over how many additional features there really is within each platform—so choose wisely before choosing which one works best for YOU!

Be yourself on social media, and you’ll find amazing people to connect with.

  • Be Yourself

The easiest way to connect with your audience is by being yourself. That’s why you need to make sure that when you build your social media profiles, you are doing it for the right reasons. If your goal is only to get more likes or shares about your business, then you might want to reconsider what the purpose of having a social media presence really is for your brand. If instead, you want to connect with people and share great content that interests them, then feel free to continue reading!

  • Be Authentic

Authenticity is key when building relationships online. People can spot false advertising from miles away, so don’t be afraid of sharing who YOU are—your personality and story—throughout all of your posts (and especially on Instagram).

Conclusion

While social media can seem like a numbers game, the truth is that you don’t have to be on every platform or get the most likes. Instead, the important thing is to do what feels right for your brand. While you might not even consider it “social media” per se, if it helps you connect with your customers and clients in ways that feel authentic and genuine—like hosting live events or creating a podcast series—then by all means, keep doing it! We hope these tips have given you some ideas about how to go about using social media as part of your business strategy. If we had one last piece of advice?


How to use LinkedIn Marketing to make your business future-proof

In Business, Entrepreneurship, Social Media, MarketingFebruary 24, 20224 Minutes

Social Media

Do you want to make your business future-proof? Then numerous strategies are available for you to implement. Out of them, LinkedIn marketing holds a prominent place. As you already know, LinkedIn is the most popular platform for professional networking. You can also use LinkedIn for sales and lead generation. You should learn how to get the most out of features available in LinkedIn to create a perfect lead generation funnel. This lead generation funnel will be able to deliver all the support you need to future-proof your business. Here are some tips that you can follow to achieve it.

Earn the digital trust

You should have a strong profile on LinkedIn to gain digital trust. This is applicable to the company profile you maintain as well as the professional profile you maintain as a business owner. Trust you earn on LinkedIn will help you to overcome numerous barriers. For example, it will help you to improve brand loyalty. On the other hand, the trust you create can help you to get more prospects to interact with what you share on LinkedIn as well.

Develop the perfect network

LinkedIn marketing heavily relies on endorsements and referrals. That’s why it is important for you to develop a perfect network. Understand your audience and keep that in mind to develop a perfect network. Then you will be able to get the most out of your network to take your business to greater heights.

Get strategic inputs

You should also develop the perfect strategy to get the most out of LinkedIn and future-proof your business. You can think about using LinkedIn to discover that perfect strategy. For example, you can see how thought leaders and industry experts post valuable content on LinkedIn every single day. You can think about collaborating with some of the LinkedIn influencers and get them to drive more attention towards your brand.

Combine data with unique insights

It will be possible for you to use business data to drive engagement on LinkedIn. Before you do that, you need to make sure that you are using verifiable data. Then you will be able to gain trust from your target audience, influencers as well as LinkedIn experts. Always keep in mind that LinkedIn is a social network driven by content. Therefore, you will be able to share your own business data on LinkedIn. On the other hand, it is also possible for you to get data from LinkedIn and combine them with your own insights. This will help you to create unique content.

Optimize content accordingly

You shouldn’t just post content on LinkedIn for the sake of doing it. Instead, you will need to optimize the content that you upload to LinkedIn as well. This is applicable to all types of content, such as video, text, and other forms of content. You can do this by making your content useful, reliable, and refreshing.

By following these tips, you can develop that perfect lead generation on LinkedIn. It will help you to future-proof your business.

James Vincent

Co-Owner of Hot Source award winning marketing agency and associate lecturer at University of Worcester