website build small businesses

Website Build Tips For Small Businesses

In Business, MarketingJuly 10, 20228 Minutes

Marketing

Website Build Tips For Small Businesses

Introduction

Building a new website can be fun, exciting and extremely satisfying once it is up and running. For me, I wanted a website to replace an old one that wasn’t quite doing what I needed it to do. The hardest part of building a new website is knowing what you want and how you want it to look. Once you have that down then the rest should fall into place with ease. Here are some tips when building a new website:

Have a clear idea what you want.

Having a clear idea of what you want your website to do is extremely important. This is the core of any project and should be the first thing that you think about when planning for your new site.

  • What will it do?
  • How does it look?
  • What does it say?

If you can’t answer these questions, then there is no point in moving forward with building a new site until you have thought about your audience and requirements in more detail.

For me, It needs to be a website that can be used by people with different levels of technical skill.

Believe it or not, there are many people out there who don’t have the technical skills to build their own website. This can be for a number of reasons, but often times it’s because they don’t have the time and money to invest in learning how to do it.

For me, It needs to be a website that can be used by people with different levels of technical skill. I want my clients to be able to update their own site themselves without needing help from other people or companies every time they need something changed on their site.

Always think about your audience and what they will want to access easily and quickly. The website also needs to be easy to update and allow new people to have access without constantly having you doing it for them.

  • Think about the audience. Think about what they will want to access easily and quickly. The website also needs to be easy to update and allow new people to have access without constantly having you doing it for them.
  • If you have a lot of content or many pages, it’s best not to use a template in this case, because they tend not to be responsive enough for iPhones and iPads.

Use a company that specialises in building websites rather than trying to build it yourself. They know exactly what they are doing, it’s their speciality, they have the knowledge and experience to build a great website.

You should hire a company that specialises in building websites. You do not have the knowledge and experience to build a great website yourself, so you will make mistakes, waste time, get frustrated and waste money if you try to build it yourself.

Think carefully about whether you need a bespoke site or not as this will determine costs.

  • Think carefully about whether you need a bespoke site or not as this will determine costs.
  • A bespoke site is built from scratch to meet your exact needs and can include the design and implementation of the website, whereas template sites are pre-defined templates which are then customised to suit your business.
  • Hosted sites are hosted on a third party server and managed by them, whereas self-hosted sites are hosted on your own server (this is usually more cost effective than using an external host).

Bespoke websites have higher upfront costs but can be tailored specifically for your company, even if you’re only just starting out with no budget at all!

Make sure all the hosting is taken care of by the company who built the website so you don’t have to worry about any of that side.

It’s important to know what hosting is. Hosting is the name for the servers where your website is stored. You can think of it like a garage where you park your car—they both serve the same purpose, but one is just more convenient than the other!

Hosting is a service provided by the company who built your website, so you don’t have to worry about any of that side. The price they charge for their services will include hosting as well as anything else that goes along with building and maintaining a site (like updates, backups, etc.).

Make sure the website looks good on mobile devices such as mobiles, tables and ipads etc and make sure all links work too.

When building your website, it’s important to make sure that it looks good on mobile devices such as mobiles, tables and ipads etc. All links should work too. Links should be easy to click on and not too small. They should also be easy to read and understand so people can easily find what they need when browsing the site on their phone or tablet!

website build tips

Building a new website is easy if you outsource the work to a company who knows what they are doing.

Building a new website is easier than you think. All you need to do is outsource the work to a company who specialises in building websites.

They know exactly what they are doing and have the knowledge and experience to build a great website for your business. They will take care of all hosting, so there’s no need for you to worry about that aspect of things.

Conclusion

In conclusion, building a new website is easy if you outsource the work to a company who knows what they are doing and this will help your business grow. If you want to learn new website build tips, head over to our contact form and reach out to us today!


How to Create Your Marketing Agency

In Business, Entrepreneurship, MarketingFebruary 24, 20224 Minutes

Marketing

Are you a marketer who has honed enough skills to create your own marketing company?

Or has starting your own business has always been your end goal?

Since the inception of the startup age, 99% of people have dreams of creating their own company, However, unfortunately, most of these dreams die in their heads.

Why does this happen?

Simply because of the lack of proper guidance. That is exactly why we have mapped out the basic foundation of creating your own marketing agency.

What we have done is compile the best of the many tips scattered around. Following are the basic, easy to follow, and most important tips to creating your own marketing agency.

Market yourself before marketing your business

What is common among top marketers such as Tai Lopez, Neil Patel, Brian Dean, and so many out there?

All of them have a massive following on their social media profiles.

Why?

Because this sends out the most important message, the message of trust and credibility. What they have done is that they have created themselves as their product. When you start marketing yourself and the following begins, your first pool of potential customers automatically generates.

Decide upon a Niche

 

If you are thinking of creating your marketing agency in 2021 then you will be facing a great deal of competition. The easiest way to dodge being invisible in the market is to define your niche specifically.

Since marketing is a huge world in itself, you will need to decide which of the following services will your company be an expert in:

  •      Pay-per-click (PPC) advertising
  •      Search engine optimization (SEO)
  •      Content marketing
  •      Event marketing
  •      Guest blogging
  •      Email marketing

Develop a Business Model

Do not forget for a second that the most important of all factors will be the revenue your agency creates. So you need to develop a clear and strong business model beforehand.

First of all, you will need to list down the resources you will need.

Do you need an office or working virtually will work for you? Will you hire full time-employees or part-time? When you have some idea about your spending then you can move forward to making a model.

How will you get the clients? From freelancing websites? Through Google Ads? Social Media advertisement? Or what?

Then you will outline your billing methods. Following are some of the most common ones:

  • Hourly: Pretty common among freelancers, this method is becoming increasingly popular with agencies as well. You provide the time required for the task and a fixed amount per hour.
  • Flat Retainer: To avoid multiple calculations, some agencies adopt the flat retainer method. Simply sit down with the client and decide upon a fixed amount to be paid every month.
  • Commission Based: This method is most popular among the companies just starting out. Simply, because this automatically gives you an edge over the competition. The client only pays when they get a sale. Isn’t that an offer you can’t refuse?

James Vincent

Co-Owner of Hot Source award winning marketing agency and associate lecturer at University of Worcester


How to use LinkedIn Marketing to make your business future-proof

In Business, Entrepreneurship, Social Media, MarketingFebruary 24, 20224 Minutes

Marketing

Do you want to make your business future-proof? Then numerous strategies are available for you to implement. Out of them, LinkedIn marketing holds a prominent place. As you already know, LinkedIn is the most popular platform for professional networking. You can also use LinkedIn for sales and lead generation. You should learn how to get the most out of features available in LinkedIn to create a perfect lead generation funnel. This lead generation funnel will be able to deliver all the support you need to future-proof your business. Here are some tips that you can follow to achieve it.

Earn the digital trust

You should have a strong profile on LinkedIn to gain digital trust. This is applicable to the company profile you maintain as well as the professional profile you maintain as a business owner. Trust you earn on LinkedIn will help you to overcome numerous barriers. For example, it will help you to improve brand loyalty. On the other hand, the trust you create can help you to get more prospects to interact with what you share on LinkedIn as well.

Develop the perfect network

LinkedIn marketing heavily relies on endorsements and referrals. That’s why it is important for you to develop a perfect network. Understand your audience and keep that in mind to develop a perfect network. Then you will be able to get the most out of your network to take your business to greater heights.

Get strategic inputs

You should also develop the perfect strategy to get the most out of LinkedIn and future-proof your business. You can think about using LinkedIn to discover that perfect strategy. For example, you can see how thought leaders and industry experts post valuable content on LinkedIn every single day. You can think about collaborating with some of the LinkedIn influencers and get them to drive more attention towards your brand.

Combine data with unique insights

It will be possible for you to use business data to drive engagement on LinkedIn. Before you do that, you need to make sure that you are using verifiable data. Then you will be able to gain trust from your target audience, influencers as well as LinkedIn experts. Always keep in mind that LinkedIn is a social network driven by content. Therefore, you will be able to share your own business data on LinkedIn. On the other hand, it is also possible for you to get data from LinkedIn and combine them with your own insights. This will help you to create unique content.

Optimize content accordingly

You shouldn’t just post content on LinkedIn for the sake of doing it. Instead, you will need to optimize the content that you upload to LinkedIn as well. This is applicable to all types of content, such as video, text, and other forms of content. You can do this by making your content useful, reliable, and refreshing.

By following these tips, you can develop that perfect lead generation on LinkedIn. It will help you to future-proof your business.

James Vincent

Co-Owner of Hot Source award winning marketing agency and associate lecturer at University of Worcester