Digital marketing strategy creation

What should a digital marketing strategy include?

In Social Media, MarketingNovember 4, 202212 Minutes


What should a digital marketing strategy include?


A good marketing strategy is an essential part of your business. It’s what sets you apart from competitors, helps you attract new customers and gets them to buy from you again and again. A digital marketing strategy is no different: it allows you to define what type of content will be most effective for your target audience, how often they should see it and how much budget you have available for promoting this content.

What are your objectives?

The first step to creating a digital marketing strategy is defining the problem. Before you start working on solutions, it’s important to make sure you understand what your goals are and why they matter. Don’t worry too much about what other people think your goals should be—you can always adjust them later.

The second step is figuring out how you’re going to achieve those goals in 3-6 months’ time (or any other timeframe that makes sense for your business). A goal without a plan is just an idea: an image in our head we think about from time to time but don’t really know how to bring into reality.

If we imagine ourselves as good actors playing our part, then setting goals will help us prepare for each scene ahead of time so that when the cameras roll, everything goes smoothly and we can get right back into character when we have another scene coming up next week or next month or next year.

Digital marketing strategy template

What are your customer personas?

You need to know who your ideal customer is and how they shop. Your customer personas should include:

  • Age, gender, and location (if you can get this information)
  • The pain points that keep them up at night
  • Their buying process—what steps do they go through before making a purchase? How much do they spend on average? What are their reasons for getting the product or service you offer? Do they have any objections to overcome before making a sale?
  • Other important characteristics of your customers’ profiles (e.g., do they have small children who need diapers and wipes in bulk?)

What is your target audience?

The first step in developing your digital marketing strategy is to define your target audience. Define the demographics of your target audience, as well as what their interests and preferences are. What is the makeup of this group? How old are they? Where do they live? What kind of income do they earn? How can you reach them online?

Once you’ve defined this information, make sure that it’s reflected in all aspects of your digital marketing plan including:

  • The goals you’re trying to achieve with each campaign
  • The channels (B2C or B2B) that will be used for reaching out to potential clients/customers
  • The messaging used across different platforms

What is your message?

The next question is: What’s your message?

Your digital marketing strategy should have a clear message that is consistent across all channels, relevant to your audience and timely. Your brand’s messaging will be the backbone of any digital marketing campaign you run. It needs to be meaningful and memorable so that people can easily recall what it stands for. If you don’t have this nailed down yet, here are some questions to ask yourself:

  • What are the core values of my business?
  • How do I want my company or product represented in the market?
  • What does my business stand for?

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How will you reach your audience?

Your digital marketing strategy should outline how you will reach your target audience. There are many different platforms and channels that you can use to connect with them, including:

  • Social media channels, such as Facebook and Twitter
  • Search engine optimization (SEO), which improves the visibility of your website on search engines like Google
  • Email marketing, which allows you to send out commercial messages via email in a timely manner
  • Content marketing is another form of digital marketing that involves creating and distributing valuable content on social media or other websites. You can also generate leads from this type of content distribution by providing useful information about your product or service.

Influencer marketing involves working with social media influencers who already have large followings on platforms such as Instagram or YouTube. These influencers endorse certain brands through their posts and videos, which helps increase brand awareness among potential customers. Paid advertising includes ads placed on social media platforms like Facebook or Google AdWords ads placed alongside search results when someone searches for keywords related to what you sell; these paid advertisements often appear at the top of search results pages because they’re more expensive than organic posts (the ones created organically by users).

What is your budget?

The next important question to ask yourself is: what is my budget? As a business owner, you may have little to no money to spend on digital marketing. If this is the case, consider whether there are any individuals or organizations who would be willing to help with funds. Can you partner with another business that has similar goals and needs?

If your budget is large enough, then you will have more flexibility when it comes to reaching your audience. You can choose between different types of content, such as text-based articles and videos or podcasts. You can also use different channels such as Facebook ads or Google AdWords campaigns to reach people in different ways.

Whatever your budget may be, remember that it will affect how you approach this stage of creating a digital marketing strategy for your small business

What content will you use to reach your audience?

  • What content will you use to reach your audience?

In addition to the different types of digital marketing strategies listed above, it’s important to include a plan for what kind of content you’ll be using. Content can be anything from blog posts and social media updates to email marketing campaigns or infographics. If you’re targeting millennials specifically, videos or podcasts may also work well for your company.

How will you measure success?

Let’s start by exploring your goals. What are you trying to achieve with your digital marketing? If you don’t have a clear goal in mind, then it will be difficult for anyone else to help guide you through the process.

Once you know what goals you want to achieve, it’s time to measure how successful they’ve been. To do this requires some sort of benchmark or standard of measurement (e.g., conversion rates). This is important because if there isn’t an established measurement system in place at a certain point in time, then there won’t be any way for anyone on your team or agency partner(s) to know whether or not something worked well enough—or even worked at all!

A good digital marketing strategy begins by setting specific goals and identifying the tools and techniques you will use to get there.

A good digital marketing strategy begins by setting specific goals and identifying the tools and techniques you will use to get there.

Before you embark on your journey, it’s important to define the problem you are trying to solve. For example: You want more people in your gym so that you can increase revenue and increase profit margins. Or maybe it’s as simple as wanting people who have already inquired about joining your gym take action by becoming members.

Once you know what issues or problems need solving, it’s time to plan out a solution strategy that includes specific metrics that measure success along with key performance indicators (KPIs) such as total website traffic or new member signups per month so that we can track progress over time. As part of this process, make sure not only do we have clear goals but also know exactly how we are going achieve them—and then set them!


In conclusion, a digital marketing strategy should be designed to help you reach your target audience and exceed their expectations. To do this effectively, you need to start by setting goals and identifying the tools and techniques that will help you get there. A good place to start is by asking yourself these questions: What are my objectives? Who am I targeting? How will I reach them? What content will I use for outreach? What budget do I have available to execute my plan? These questions will help guide your decision-making process as well as determine what type of strategy would be best suited for achieving success.

If you’d like to know more about what we’re up to head over to our Instagram or Linkedin and get to know us a bit better.

Facebook adverts bromsgrove course

Facebook Advertising Manager Bromsgrove

In Social Media, MarketingOctober 19, 20225 Minutes


Facebook Advertising Manager Bromsgrove


Facebook advertising is a great way to get your business noticed. It can be the difference between your small business gaining the exposure that it needs and remaining in obscurity forever. In this article, we’ll teach you everything you need to know about Facebook advertising so that you can start selling more products or services today!

What is Facebook advertising?

Facebook advertising is a way to promote your business on Facebook. It’s an effective way to reach potential customers and build brand awareness.

Facebook users have become accustomed to seeing ads in their newsfeeds, because it’s a free service that they get in exchange for seeing these ads. When you’re using Facebook advertising, your ad will appear in the newsfeeds of people who have already expressed interest in related products or services through their activity on Facebook—or just by browsing around the web (which we’ll talk about later). You can also target specific groups based on specific criteria like gender and location.

If you know what kind of audience you want to reach, targeting them is key for success when using Facebook advertising!

facebook advertising bromsgrove course

Why should I care about Facebook advertising?

If you have a business, you should care about Facebook advertising. Why? Because it’s the most effective way to reach your audience and the best way to reach your audience.

Facebook ads are a great way to get in front of potential customers—they’re targeted, measurable and highly affordable for most businesses. When people see that ad on their feed or news feed, they’re much more likely to click on it and take action (e.g., visit your website or sign up for your email list).

Who can help me learn more about Facebook advertising?

You can learn more about Facebook advertising from the following resources:

  • Facebook Ads For Businesses
  • Get Started With Facebook Advertising Now

How does Facebook advertising work?

To get started, you’ll need to create a Facebook ad. The first thing you’ll do is choose your targeting and budget. You can target users by age, gender, interests and behaviors (like shopping), or even specific websites they’ve visited. Then you’ll set your budget—it’s possible to spend as little as $1 per day on Facebook ads!

Next, you’ll configure how your ads will appear in people’s news feeds:

  • Ad type: Choose between an image or video ad for best results. For example, if you’re selling men’s dress shirts online and want to show people what they look like on real customers of varying sizes and body types, then try using collage-style images with product photos from different angles instead of just one shot alone. This way potential buyers can see how well the shirt fits before making their decision based solely off the image itself (and without having to click through). If instead however there are major differences between those five pictures then maybe try showing each one separately instead so that all five are visible at once rather than having only one out at a time while scrolling through them all individually which could take longer depending on how many items there actually were available.”

Facebook advertising is really important and everyone should know how to do it.

  • Facebook advertising is a really important part of any marketing strategy.
  • Facebook ads are a great way to reach your target audience.
  • Facebook ads are easy to set up and measure.
  • Facebook ads are affordable for most businesses

Facebook advertising bromsgrove


There are many different ways to use Facebook advertising, and it can be a powerful tool for your business. If you want to learn more about this topic, please contact us today!

If you’d like to know more about what we’re up to head over to our Instagram or Linkedin and get to know us a bit better.

marketing consultant worcester

Benefits of a marketing consultant Worcestershire

In Marketing, Social MediaOctober 12, 20226 Minutes


Benefits Of A Marketing Consultant | Worcestershire


A marketing consultant can help you get the most out of your marketing efforts. This is someone whose job it is to offer advice on how best to market a business. As an independent contractor, they have no emotional investment in your brand and can be hands-on or hands-off depending on what you need at any given time. A consultant will know the ropes when it comes to generating leads, increasing sales and driving traffic without necessarily having their hands tied down by bureaucracy within your organization.

Someone who knows the ropes

A marketing consultant is someone who has been around the block. They have seen what worked, and they have seen what didn’t work. They know the ropes and will be able to help you with your marketing efforts, especially if those efforts are digital or social media related.

Someone who can be hands-on or hands-off

A marketing consultant can be as hands-on or hands-off as you need them to be. If you want someone to do everything for you, they will. If you’d like some help with certain tasks, they can help with those too.

Someone who can increase sales and generate leads

  • Increase traffic to your website
  • Improve conversion rates
  • Improve your marketing messages
  • Improve your marketing automation
  • Improve lead generation

Someone who can help you better understand your customers

There’s a lot to learn about your customers. You need to know what they want, how you can give it to them, and why they would want it in the first place. It’s easy to get caught up in the moment or your own desires and not pay attention to what customers actually want out of your business. The truth is that they’re going to be with you longer than any other factor in your business, so it’s important that you understand what makes them tick.

There are several different kinds of customers:

  • Casual buyers – These people make purchases from time-to-time at best; they’ll buy something if there’s no other option but won’t actively seek out your brand or company because of its products or services alone (they may be familiar with some aspect of its branding).
  • Loyalists – These are people who buy regularly from a brand; loyalty doesn’t mean that this customer will never leave for another brand but simply that when faced with an option between two companies’ products/services in similar categories, this person will always choose yours over theirs without hesitation (and possibly even seek out additional information about why their decision was right).
  • Advocates – Advocates not only purchase items regularly but also spread positive word-of-mouth recommendations via social media posts/website comments/etc., which helps build awareness within target audiences while providing valuable insights into what consumers enjoy most about doing business with brands like yours.”

marketing consultants worcestershire

Someone who is not emotionally invested in your brand

A marketing consultant is not emotionally invested in your brand, so they can be objective. When you hire a consultant, that person will be able to give you an honest opinion of what they think would work best for your company and its goals. Their opinions will not be swayed by employee loyalty or personal relationships, which means they can actually do their job as a professional and come up with ideas that are more creative than someone who knows all the ins-and-outs of the company would come up with on their own.

A marketing consultant is someone that will be able to improve your marketing efforts.

A marketing consultant is someone who can help you with your marketing efforts.

A marketing consultant will be able to help improve your company’s existing strategies and tactics, as well as provide guidance for those that are new to the field. There is a wide range of things a marketing consultant can do for you, including:

  • Digital Marketing – Digital Marketing Consultants are experts at creating content that reaches target audiences through multiple channels, including social media platforms like Facebook and LinkedIn, blogs and websites (like this one!), mobile apps, emails and more!
  • Traditional Marketing – Traditional Marketing Consultants focus on offline methods of reaching prospects including direct mailers or print ads in newspapers/magazines/other publications.


We hope that this article has helped you understand what a marketing consultant can do for your business. Marketing is an important part of any business, and it’s important to hire someone who knows what they are doing when it comes to online marketing. We know how difficult it is to get started on something new like this, so if you need help figuring out what type of strategy will work best for your company, just give us a call!

If you’d like to know more about what we’re up to head over to our Instagram or Linkedin and get to know us a bit better.

social media management pinterest

Pinterest tips for 2022

In Social Media, MarketingOctober 10, 20228 Minutes


Pinterest tips for 2022


Pinterest is a unique social media platform, but it still has many of the same principles as other sites. As with any site where you can post content, it’s important to do so in a way that will keep your audience engaged and interested. With that in mind, here are some tips for getting the most out of Pinterest for 2022:

Focus on showing your product or service in action.

Showing your product or service in action is a great way to get people interested. Using a video or GIF will help you do just that.

For example, if your business sells software for project management, instead of simply showing screenshots of the product itself and its features, show how it works in practice. Showing someone using it will also help clarify any confusion about how something works—instead of trying to explain things yourself, let the user explain it for themselves!

Of course, you can’t just show anyone using anything; the person should be relevant to your audience and give an accurate representation of what’s going on with their current processes (or lack thereof).

pinterest managers

Use keyword-focused descriptions under every pin.

For example, if you’re pinning a picture of your dog, you might say: “This is my adorable dog.” But if you’re pinning a recipe for homemade dog treats, you might say something like “These homemade treats will make your pup happy!” The second description makes it clear that this particular pin has to do with recipes.

You can use your keyword-focused descriptions under every pin in order to better tailor the results for users looking for pins similar to yours. This will help them find what they’re looking for faster and more easily.

Carefully choose boards to pin your content to.

Carefully choose boards to pin your content to.

Pinning the right content to the right board can have a huge impact on your Pinterest success. Some brands are doing this well, but many aren’t. The vast majority of brands pay attention only to their own followers when choosing boards, and as a result they’re missing opportunities for growth and engagement with other audiences. If you want more engagement with your pins, consider these factors:

  • Choosing relevant boards (i.e., not ones that are too competitive)
  • Choosing boards with enough followers (i.e., not too much competition)
  • Avoiding boards without any competition at all

Create high-quality vertical images.

When using your phone to take photos, the key is to create high-quality vertical images. Here are five tips:

  • Use a high-quality camera or lens. You don’t have to use a DSLR if you don’t want one; today’s smartphones can be just as good as pro DSLRs for capturing sharp images, especially with the help of lenses and accessories like tripods, remote shutter releases and other tools for stabilizing shots when shooting on a phone.
  • Use a tripod (or something similar) to keep everything steady while you shoot in portrait mode from left to right or vice versa. If it’s not possible for you to use either handhold mode or landscape mode (for example), then try making sure that both hands are holding the camera steady before snapping each shot—and only press down halfway on the shutter button so that there’s less movement from pressing all the way down too quickly! It can also help if someone else helps hold their own hand as they watch out for possible distractions like kids playing nearby who might run away at any moment!

Fill out your profile fully.

The About section is your chance to tell a story about yourself. It’s the perfect opportunity to highlight your expertise and show off your personality. Use it wisely because this section has no character limit, but only five images are available for you to use as header images.

In the Profile section, you can list out all of your skills, awards and certifications related to your field. If there is an award that you have won or some certification that you have earned, make sure to add it here! This section should be used as a tool for LinkedIn-style marketing—it gives you another way separate yourself from others on Pinterest by showing off what makes you unique in comparison with other users in your industry or niche market.

In addition to listing out all of these things on your profile (along with links), make sure that they are also included within the Links portion of this page so people can easily find them when searching for information about who YOU are as an expert/professional within YOUR field/niche market(s). The more content available about YOU online (especially via social media platforms like Pinterest/Facebook etcetera), the better chance people will have finding YOUR business pages easily through Google searches too!

Keep up with the latest developments.

  • Keep up with the latest developments.
  • Be aware of what is going on in your industry.
  • Find out what the latest trends are.
  • Find out what the latest technologies are.
  • Find out what the latest news is.
  • Find out what the latest research is.

None of these tips require you to spend money, just a bit of time and effort!

None of these tips require you to spend money, just a bit of time and effort!

You can do this!


In the end, all of these tips have one thing in common: they’re easy to implement. You don’t have to spend a ton of money or time on them, just a bit of effort and attention. We hope that by following these tips you can see an increase in engagement and reach on Pinterest!

If you’d like to know more about what we’re up to head over to our Instagram or Linkedin and get to know us a bit better.

pinterest managers

Pinterest management and the benefits

In MarketingOctober 10, 20225 Minutes


Cafe Cadena Worcester | Cocktails and Marketing


If you’re looking for a way to get more engagement and traffic to your site, then Pinterest can be a great option. But if you don’t know what you’re doing or how to properly use this platform, it can do more harm than good. This is where hiring a skilled professional comes in handy. A trained professional will be able to help maximize the benefits of Pinterest for your company or brand and provide expertise in the field that would otherwise take years to learn on your own.

Why do you need a professional pinterest manager?

In this section, we will discuss why you need a Pinterest manager to help you with your business.

First of all, it’s important to understand that Pinterest is not simply another social media platform—it’s actually a visual content marketing site. This means that users are more likely to use their mobile phones when they’re browsing the site compared to Facebook or Twitter. It also means that businesses will be able to reach more people by posting photos and videos directly onto their profile pages instead of having links shared through text posts like Facebook does.

The biggest difference between Pinterest marketing and other forms of digital marketing is how much time goes into creating quality content for each board or pin before posting it online. In order for someone’s post/pin (or even search engine result) on Pinterest look appealing visually as well as informative, there needs to be careful planning behind each image so that potential customers don’t just scroll past what they don’t find interesting enough without clicking further down into those boards themselves.”

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Who can benefit from Pinterest management?

Who can benefit from Pinterest management?

Any business that sells a product or service can benefit from Pinterest marketing. You may think you’re too big to advertise on Pinterest or that there isn’t a place for your brand, but you’d be surprised how many people are searching for your products and services on the platform. To see if Pinterest is right for your brand, ask yourself these questions:

  • Do I have physical products? If so, then yes! It’s easy to get started with free tools like Tailwind Tribes and Canva.
  • Do I sell online courses, eBooks or digital products? No problem! There are many ways to promote these products on Pinterest using existing images from the content itself (like slideshows) or stock photos that fit the theme of your content.

How to find a good Pinterest manager?

When seeking a Pinterest manager, you should first ask for references. You can also visit their website and see how they operate. You can request a free trial and see how they work with clients to see if they’re the right fit for your company.

If you have any questions about their process, ask them! Some managers charge monthly fees while others charge by the number of pins that are published on your account. It’s important to find out what works best for your business because it may vary depending on what type of business you’re running and how much money you want to spend each month on this service.

If you’re interested in hiring a Pinterest manager, make sure you ask questions and understand how the process works and what the results are.

If you’re interested in hiring a Pinterest manager, make sure you ask questions and understand how the process works and what the results are.

  • What is the overall goal of the account?
  • What kind of content will be posted?
  • Will existing pins be deleted or repinned?
  • How often will updates be made to my account, and what tools will they use to measure success (likes, comments, shares)?

social media management pinterest


In conclusion, Pinterest management can be a powerful tool for your business. It allows you to grow your following and gain credibility within the industry. However, it’s important to understand what kind of Pinterest manager is right for you before making any decisions about hiring one.

If you’d like to know more about what we’re up to head over to our Instagram or Linkedin and get to know us a bit better.

Cafe Cadena Worcester Bar

Cafe Cadena Worcester | Cocktails and Marketing

In MarketingAugust 18, 20223 Minutes


Cafe Cadena Worcester | Cocktails and Marketing


93% of businesses have adapted to social media in today’s virtual world. With the help of social media management, many businesses have excelled in the right direction with brands such as Treatbox, Papier and Faith in Nature. These brands have gained thousands of followers and adapted a branding that attracts their target audience and created an aesthetic feed. 

Social media management is more than posting on social media we analyse your analytics, search for opportunities, and connect with potential consumers. Having social media management allows you as a business owner to maximise audience attention, sales, and your time in other areas of your business. 

Check out our services today and see everything we have to offer. 

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Here at Hot Source Creative, we have built and adapted Cadena’s social media to enhance their audience and engagement to match their sophisticated style. Whilst capturing the audience for Cadena we worked behind the scenes on reels, video stories and posts. 

An example of this is Cadena’s social strategy has changed dramatically with the layout of their feed and their story style pushing their cliental reach further. Hot Source Creative has managed Cadena’s accounts by scheduling the posts after approval by Cadena, creating professional photos for content by lovely photographers on hand and strategising a plan for Cadena’s growth. 

Cafe Cadena Cocktail Bar Worcester

Working with Hot Source Creative will allow you to implement and design ideas to push your brand to the next level by using social media. We have a vast team that specialises in social media alongside design which will advance your social media with ideas within hospitality to encourage the growth of your brand. 

Examples of work that have excelled Cadena’s growth are video stories, showing a variety of different content and reels. Using a different variety of content can boost growth through your business as it targets a wide audience. Alongside, owning a bar is fun and energetic and should be showcased through your social media and we can show you how. 

If you’d like to know more about what we’re up to head over to our Instagram or Linkedin and get to know us a bit better.

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Website Build Tips For Small Businesses

In Business, MarketingJuly 10, 20228 Minutes


Website Build Tips For Small Businesses


Building a new website can be fun, exciting and extremely satisfying once it is up and running. For me, I wanted a website to replace an old one that wasn’t quite doing what I needed it to do. The hardest part of building a new website is knowing what you want and how you want it to look. Once you have that down then the rest should fall into place with ease. Here are some tips when building a new website:

Have a clear idea what you want.

Having a clear idea of what you want your website to do is extremely important. This is the core of any project and should be the first thing that you think about when planning for your new site.

  • What will it do?
  • How does it look?
  • What does it say?

If you can’t answer these questions, then there is no point in moving forward with building a new site until you have thought about your audience and requirements in more detail.

For me, It needs to be a website that can be used by people with different levels of technical skill.

Believe it or not, there are many people out there who don’t have the technical skills to build their own website. This can be for a number of reasons, but often times it’s because they don’t have the time and money to invest in learning how to do it.

For me, It needs to be a website that can be used by people with different levels of technical skill. I want my clients to be able to update their own site themselves without needing help from other people or companies every time they need something changed on their site.

Always think about your audience and what they will want to access easily and quickly. The website also needs to be easy to update and allow new people to have access without constantly having you doing it for them.

  • Think about the audience. Think about what they will want to access easily and quickly. The website also needs to be easy to update and allow new people to have access without constantly having you doing it for them.
  • If you have a lot of content or many pages, it’s best not to use a template in this case, because they tend not to be responsive enough for iPhones and iPads.

Use a company that specialises in building websites rather than trying to build it yourself. They know exactly what they are doing, it’s their speciality, they have the knowledge and experience to build a great website.

You should hire a company that specialises in building websites. You do not have the knowledge and experience to build a great website yourself, so you will make mistakes, waste time, get frustrated and waste money if you try to build it yourself.

Think carefully about whether you need a bespoke site or not as this will determine costs.

  • Think carefully about whether you need a bespoke site or not as this will determine costs.
  • A bespoke site is built from scratch to meet your exact needs and can include the design and implementation of the website, whereas template sites are pre-defined templates which are then customised to suit your business.
  • Hosted sites are hosted on a third party server and managed by them, whereas self-hosted sites are hosted on your own server (this is usually more cost effective than using an external host).

Bespoke websites have higher upfront costs but can be tailored specifically for your company, even if you’re only just starting out with no budget at all!

Make sure all the hosting is taken care of by the company who built the website so you don’t have to worry about any of that side.

It’s important to know what hosting is. Hosting is the name for the servers where your website is stored. You can think of it like a garage where you park your car—they both serve the same purpose, but one is just more convenient than the other!

Hosting is a service provided by the company who built your website, so you don’t have to worry about any of that side. The price they charge for their services will include hosting as well as anything else that goes along with building and maintaining a site (like updates, backups, etc.).

Make sure the website looks good on mobile devices such as mobiles, tables and ipads etc and make sure all links work too.

When building your website, it’s important to make sure that it looks good on mobile devices such as mobiles, tables and ipads etc. All links should work too. Links should be easy to click on and not too small. They should also be easy to read and understand so people can easily find what they need when browsing the site on their phone or tablet!

website build tips

Building a new website is easy if you outsource the work to a company who knows what they are doing.

Building a new website is easier than you think. All you need to do is outsource the work to a company who specialises in building websites.

They know exactly what they are doing and have the knowledge and experience to build a great website for your business. They will take care of all hosting, so there’s no need for you to worry about that aspect of things.


In conclusion, building a new website is easy if you outsource the work to a company who knows what they are doing and this will help your business grow. If you want to learn new website build tips, head over to our contact form and reach out to us today!

How to Create Your Marketing Agency

In Business, Entrepreneurship, MarketingFebruary 24, 20224 Minutes


Are you a marketer who has honed enough skills to create your own marketing company?

Or has starting your own business has always been your end goal?

Since the inception of the startup age, 99% of people have dreams of creating their own company, However, unfortunately, most of these dreams die in their heads.

Why does this happen?

Simply because of the lack of proper guidance. That is exactly why we have mapped out the basic foundation of creating your own marketing agency.

What we have done is compile the best of the many tips scattered around. Following are the basic, easy to follow, and most important tips to creating your own marketing agency.

Market yourself before marketing your business

What is common among top marketers such as Tai Lopez, Neil Patel, Brian Dean, and so many out there?

All of them have a massive following on their social media profiles.


Because this sends out the most important message, the message of trust and credibility. What they have done is that they have created themselves as their product. When you start marketing yourself and the following begins, your first pool of potential customers automatically generates.

Decide upon a Niche


If you are thinking of creating your marketing agency in 2021 then you will be facing a great deal of competition. The easiest way to dodge being invisible in the market is to define your niche specifically.

Since marketing is a huge world in itself, you will need to decide which of the following services will your company be an expert in:

  •      Pay-per-click (PPC) advertising
  •      Search engine optimization (SEO)
  •      Content marketing
  •      Event marketing
  •      Guest blogging
  •      Email marketing

Develop a Business Model

Do not forget for a second that the most important of all factors will be the revenue your agency creates. So you need to develop a clear and strong business model beforehand.

First of all, you will need to list down the resources you will need.

Do you need an office or working virtually will work for you? Will you hire full time-employees or part-time? When you have some idea about your spending then you can move forward to making a model.

How will you get the clients? From freelancing websites? Through Google Ads? Social Media advertisement? Or what?

Then you will outline your billing methods. Following are some of the most common ones:

  • Hourly: Pretty common among freelancers, this method is becoming increasingly popular with agencies as well. You provide the time required for the task and a fixed amount per hour.
  • Flat Retainer: To avoid multiple calculations, some agencies adopt the flat retainer method. Simply sit down with the client and decide upon a fixed amount to be paid every month.
  • Commission Based: This method is most popular among the companies just starting out. Simply, because this automatically gives you an edge over the competition. The client only pays when they get a sale. Isn’t that an offer you can’t refuse?

How to use LinkedIn Marketing to make your business future-proof

In Entrepreneurship, Social Media, Marketing, BusinessFebruary 24, 20224 Minutes


Do you want to make your business future-proof? Then numerous strategies are available for you to implement. Out of them, LinkedIn marketing holds a prominent place. As you already know, LinkedIn is the most popular platform for professional networking. You can also use LinkedIn for sales and lead generation. You should learn how to get the most out of features available in LinkedIn to create a perfect lead generation funnel. This lead generation funnel will be able to deliver all the support you need to future-proof your business. Here are some tips that you can follow to achieve it.

Earn the digital trust

You should have a strong profile on LinkedIn to gain digital trust. This is applicable to the company profile you maintain as well as the professional profile you maintain as a business owner. Trust you earn on LinkedIn will help you to overcome numerous barriers. For example, it will help you to improve brand loyalty. On the other hand, the trust you create can help you to get more prospects to interact with what you share on LinkedIn as well.

Develop the perfect network

LinkedIn marketing heavily relies on endorsements and referrals. That’s why it is important for you to develop a perfect network. Understand your audience and keep that in mind to develop a perfect network. Then you will be able to get the most out of your network to take your business to greater heights.

Get strategic inputs

You should also develop the perfect strategy to get the most out of LinkedIn and future-proof your business. You can think about using LinkedIn to discover that perfect strategy. For example, you can see how thought leaders and industry experts post valuable content on LinkedIn every single day. You can think about collaborating with some of the LinkedIn influencers and get them to drive more attention towards your brand.

Combine data with unique insights

It will be possible for you to use business data to drive engagement on LinkedIn. Before you do that, you need to make sure that you are using verifiable data. Then you will be able to gain trust from your target audience, influencers as well as LinkedIn experts. Always keep in mind that LinkedIn is a social network driven by content. Therefore, you will be able to share your own business data on LinkedIn. On the other hand, it is also possible for you to get data from LinkedIn and combine them with your own insights. This will help you to create unique content.

Optimize content accordingly

You shouldn’t just post content on LinkedIn for the sake of doing it. Instead, you will need to optimize the content that you upload to LinkedIn as well. This is applicable to all types of content, such as video, text, and other forms of content. You can do this by making your content useful, reliable, and refreshing.

By following these tips, you can develop that perfect lead generation on LinkedIn. It will help you to future-proof your business.