How to Create Your Marketing Agency

In Business, Entrepreneurship, MarketingFebruary 24, 20224 Minutes


Are you a marketer who has honed enough skills to create your own marketing company?

Or has starting your own business has always been your end goal?

Since the inception of the startup age, 99% of people have dreams of creating their own company, However, unfortunately, most of these dreams die in their heads.

Why does this happen?

Simply because of the lack of proper guidance. That is exactly why we have mapped out the basic foundation of creating your own marketing agency.

What we have done is compile the best of the many tips scattered around. Following are the basic, easy to follow, and most important tips to creating your own marketing agency.

Market yourself before marketing your business

What is common among top marketers such as Tai Lopez, Neil Patel, Brian Dean, and so many out there?

All of them have a massive following on their social media profiles.


Because this sends out the most important message, the message of trust and credibility. What they have done is that they have created themselves as their product. When you start marketing yourself and the following begins, your first pool of potential customers automatically generates.

Decide upon a Niche


If you are thinking of creating your marketing agency in 2021 then you will be facing a great deal of competition. The easiest way to dodge being invisible in the market is to define your niche specifically.

Since marketing is a huge world in itself, you will need to decide which of the following services will your company be an expert in:

  •      Pay-per-click (PPC) advertising
  •      Search engine optimization (SEO)
  •      Content marketing
  •      Event marketing
  •      Guest blogging
  •      Email marketing

Develop a Business Model

Do not forget for a second that the most important of all factors will be the revenue your agency creates. So you need to develop a clear and strong business model beforehand.

First of all, you will need to list down the resources you will need.

Do you need an office or working virtually will work for you? Will you hire full time-employees or part-time? When you have some idea about your spending then you can move forward to making a model.

How will you get the clients? From freelancing websites? Through Google Ads? Social Media advertisement? Or what?

Then you will outline your billing methods. Following are some of the most common ones:

  • Hourly: Pretty common among freelancers, this method is becoming increasingly popular with agencies as well. You provide the time required for the task and a fixed amount per hour.
  • Flat Retainer: To avoid multiple calculations, some agencies adopt the flat retainer method. Simply sit down with the client and decide upon a fixed amount to be paid every month.
  • Commission Based: This method is most popular among the companies just starting out. Simply, because this automatically gives you an edge over the competition. The client only pays when they get a sale. Isn’t that an offer you can’t refuse?

How To Secure Your Success Through Competitive Rivals

In Business, EntrepreneurshipFebruary 24, 20224 Minutes


Most business owners don’t like to have competitive rivals. That’s because they assume that competitive rivals can be a threat to the dominant behavior they have in the industry. However, having competitive rivals is something good for businesses. That’s because you will be able to find your way to success through competitive rivals. Here’s how you should do it.

Stick to your principles

You should never lose focus on the principles because of competitive rivals you have. When you are facing threats from competition, you will develop a “win at all costs” mentality. This can make you forget about the steps that you can take to achieve success. This is something that happens naturally when you try to compete against your competitors. However, you will need to stick to your principles at all times because that will help you to ensure the long term success of your business. Otherwise, you will tarnish the reputation you maintain in the industry and ruin relationships that you maintain with stakeholders.

Take time to make decisions

When you have a rival, you will tend to work hard. This comes with the level of excitement of having a rival as well. However, this behavior can negatively impact the success of your business. That’s because working too hard can make you take suboptimal and impulsive decisions. When you are about to make a decision, you should take time. You should be cautious, and you will need to follow a thoughtful approach, which can help you to ensure your success.

Critical thinking is one of the most important skills that you will need to develop. Then you will be able to do proper analysis and make quick decisions. In fact, critical thinking can help you to take quick and correct decisions about complex problems that you will have to face.

Don’t take unnecessary risks

Having a competitive rival will not just make you make poor decisions, but it can also make you take unwanted risks. These risks can negatively impact your business in the long run. Hence, you should think twice before you take a risk with your business. You will need to be mindful of the emotional state of your mindset at all times. If the emotional state is not good, you will take unwanted risks. That’s why you need to take control of your emotions and refrain from taking unwanted risks.

Having a rival to your business can be good because it will improve your level of motivation. Along with that, you can go ahead and improve the overall performance of your business venture as well. You can do this to refrain from the potential pitfalls that you will get into. Make sure that you remain committed to the principles and refrain from taking unwanted risks. Likewise, you should introduce the habit of critical thinking. Then you can find your way to success through the competition created by your rivals.

How To Remain Committed to Your Financial Success

In Lifestyle, Business, EntrepreneurshipFebruary 24, 20224 Minutes


As an entrepreneur, ensuring financial success is one of the biggest goals that you have in front of you. However, achieving that goal is never an easy thing to do. You will need to remain committed to the goal, regardless of all the challenges and distractions that come on your way. Here are some tips that you can follow to remain committed to your financial success at all times.

Staying committed

You should remain committed to your goals every single day. You should never allow any situation to keep you away from the level of commitment you maintain. To do that, you can deep dive and take a look at the importance of the work you do and your worth. You will also need to take inspired actions at all times. This may sound silly. However, you will need to make sure that you are creating a perfect environment t, where money and clients can funnel through.

Have the right mindset

Without having a proper mindset, you will never be able to remain committed. Hence, you should learn how to get that perfect mindset at all times. For example, you should develop confidence in mind, assuming that clients will come to your business, and your existing clients will recommend you to new clients. This confidence will help you to work accordingly and you will eventually be able to get what you want.

Accept highs and lows

As mentioned earlier, you will not be able to go on a smooth journey to achieve financial goals. You will have to deal with both highs and lows. Regardless of the highs and lows that you come across in life, you will need to remain committed. We are living in a fast-paced environment. As we proceed in the fast-paced environment, we should focus on our spiritual, emotional, and mental health as well. On the other hand, it is important for us to take action based on inspiration. In the meantime, you will need to be responsible and resourceful with money. For example, you shouldn’t allow your bank account balance to drop too low. You will need to act before that happens.

There’s no space for “Plan B”

If Plan A fails, you will think about going forward with Plan B. However, you should always work by assuming that there is no Plan B. When you are facing financial challenges, you can seek the assistance of your parents. This can be your Plan B. Your parents will help you, but this will make you lose track of your commitment. That’s why you shouldn’t allow any space for Plan B. You shouldn’t even think about it. Just create a solid Plan A and stick to it at all times. Then you will be able to get Plan A to thrive and help you to ensure your financial success in the long run.

Follow these simple steps and learn how to remain committed to the financial success you can achieve in your life.

How To Start Your Own Business

In Business, EntrepreneurshipFebruary 24, 20224 Minutes


Starting a business isn’t easy. It requires blood and sweat. It involves risks. You need to get funding. Then there are legal requirements.

But you know that all, right?

Even then you have landed here.


Because you have the drive, don’t you?

What you are looking for is a direction. And that is exactly what we will discuss today. This article isn’t about standard procedures such as budgeting or legal requirements.

Today, we will discuss the fundamental tips on starting a business. Following are some simple and actionable tips on how to start a business that anyone can follow easily.

Know Thyself

Since the inception of startup trends, almost everyone is looking to start a business. Sometimes this is just a temporary feeling.

Know adrenaline?

For example, when you watch a sports movie, don’t you feel like training the very next day? However, the feeling is gone when you wake up. Believe me, you can do nothing worse than starting a business when you actually don’t want to do it.

Business is a very slow process and shows bitter consequences before bearing any fruit. So we want you to lie down, take a deep breath, and ask yourself some questions.

What skills do you have? Do you have the attitude for leading? Is it a service or product that you want to sell? How much money can you capitalize?

When you have answers to these questions, you will have a crystal clear picture in your mind.

Product/Services Hunt

The second step is to hunt for the right products or services. Now most of the people start looking for the best products or services in the first gear. Remember our earlier mentioned point? You have to know what skills do you have and what niches are you most passionate about.

Then start looking for a gap in the market. What do people need right now? What is that the market is failing to provide? Is that a product or a service?

But even the perfect hunt won’t help if you haven’t evaluated your target audience

Evaluate your Target Audience

Once you have decided upon the perfect product or service, you will have to conduct a market analysis. This will determine if the product you decided upon is effective in the real world or not.

Ask yourself the following questions:

  1. Is there any similar product available in the market?
  2. Are people paying for it?
  3. Is there really a place for innovation there?
  4. Why do you think people will buy your product?
  5. Will you need an investment?

Extensive Research

Knowledge is the greatest weapon of all. And how do you gain it? By research. In business, no level of research is ever enough. Whether it is the research for the perfect product or the research of your ideas.

But arguably the most important research of all is the research of your competition. While the surveys provide you the intentions of consumers, the competitive research provides you the real world actions.

Find out what’s worked for your competitors and what hasn’t. Work out the tactics they have missed and implement in your own business. Then keep monitoring the progress and adapt as you go.

Tips to remain motivated when things get stressful and tough

In Business, Entrepreneurship, LifestyleFebruary 24, 20224 Minutes


Working as a leader is never easy. You will have to deal with numerous tough and stressful situations in day to day life. This can make you feel disappointed. Along with that, you will also notice that you are losing your motivation. However, you shouldn’t allow it to happen. That’s because losing motivation will lead you to even more stressful situations in the future. Here are some tips that you can follow to remain motivated when things get stressful and tough.

Figure out the nature of stress that you are dealing with

There are four different flavors of stress. You should have a clear understanding of those flavors and figure out what flavor of stress that you are currently dealing with.

  • Time stress – This happens when you don’t have enough time to do your work.
  • Anticipatory stress – You will get stressed by worrying about something that happens in the future. For example, can get stressed due to an upcoming presentation.
  • Situations stress – If you don’t have control over the situation, you have to face situational stress.
  • Encounter stress – This happens when the people that you interact with make you feel uneasy.

With this understanding, you need to understand what type of stress you are facing as of now. Then you will be able to go ahead and overcome stress effectively.

Get the help of a partner

Instead of trying to deal with stress on your own, you can seek the assistance of a partner and overcome it. That’s because a partner will be able to recharge your motivation levels effectively. When you lose motivation to do something, you should get in touch with another person that can motivate you. Then he/she will be able to deliver all the support you want to increase your motivation level.

Keep track of the progress

You will have to go through a long journey before you can achieve something. This is why you will need to track progress. Otherwise, you will just focus on the final outcome, and you will assume that there is no progress at all. This can be stressful. This is one of the biggest reasons why people lose motivation. To ensure you don’t get demotivated by this, you will need to keep track of your progress at all times.

Learn to say “No”

When you have a lot of things to do on your plate, you should learn to reject accepting any new tasks. This will also help you to refrain from getting demotivated. Accepting new work can make your life more stressful. Hence, your motivation level will be impacted negatively. There is no need to feel guilty to say no. You are aware of your capabilities and you simply reject what you can’t do.

These are four effective tips that anyone can follow to remain motivated. When you notice that things around you get stressful and tough, you just need to focus on these and get the support you want.

How to use LinkedIn Marketing to make your business future-proof

In Business, Entrepreneurship, Social Media, MarketingFebruary 24, 20224 Minutes


Do you want to make your business future-proof? Then numerous strategies are available for you to implement. Out of them, LinkedIn marketing holds a prominent place. As you already know, LinkedIn is the most popular platform for professional networking. You can also use LinkedIn for sales and lead generation. You should learn how to get the most out of features available in LinkedIn to create a perfect lead generation funnel. This lead generation funnel will be able to deliver all the support you need to future-proof your business. Here are some tips that you can follow to achieve it.

Earn the digital trust

You should have a strong profile on LinkedIn to gain digital trust. This is applicable to the company profile you maintain as well as the professional profile you maintain as a business owner. Trust you earn on LinkedIn will help you to overcome numerous barriers. For example, it will help you to improve brand loyalty. On the other hand, the trust you create can help you to get more prospects to interact with what you share on LinkedIn as well.

Develop the perfect network

LinkedIn marketing heavily relies on endorsements and referrals. That’s why it is important for you to develop a perfect network. Understand your audience and keep that in mind to develop a perfect network. Then you will be able to get the most out of your network to take your business to greater heights.

Get strategic inputs

You should also develop the perfect strategy to get the most out of LinkedIn and future-proof your business. You can think about using LinkedIn to discover that perfect strategy. For example, you can see how thought leaders and industry experts post valuable content on LinkedIn every single day. You can think about collaborating with some of the LinkedIn influencers and get them to drive more attention towards your brand.

Combine data with unique insights

It will be possible for you to use business data to drive engagement on LinkedIn. Before you do that, you need to make sure that you are using verifiable data. Then you will be able to gain trust from your target audience, influencers as well as LinkedIn experts. Always keep in mind that LinkedIn is a social network driven by content. Therefore, you will be able to share your own business data on LinkedIn. On the other hand, it is also possible for you to get data from LinkedIn and combine them with your own insights. This will help you to create unique content.

Optimize content accordingly

You shouldn’t just post content on LinkedIn for the sake of doing it. Instead, you will need to optimize the content that you upload to LinkedIn as well. This is applicable to all types of content, such as video, text, and other forms of content. You can do this by making your content useful, reliable, and refreshing.

By following these tips, you can develop that perfect lead generation on LinkedIn. It will help you to future-proof your business.

Tips to remain productive when you don’t feel like working

In Lifestyle, BusinessFebruary 17, 20224 Minutes


If you can go through the list of activities you have to do after waking up in the morning, you will figure out that you will have lots of things to do. But when you take a look at your daily schedule at the end of the day, you will figure out that you have not even completed half of the work you were supposed to do. Even if you create a to-do list, you will face challenges in getting all work done. That’s mainly because we don’t feel like working to achieve those activities during the day time. This can ruin your productivity in life and lead you to numerous negative consequences. Hence, it is a must to learn how to remain productive when you don’t feel like working. Here are some useful tips that can help you with it.

Put an end to the cycle of procrastination

When we avoid things, our anxiety levels go up. This will make us procrastinate. Procrastination will affect us as a cycle. You need to learn how to put an end to this vicious cycle. That’s where you should figure out the reason why you dodge at a specific activity. To do that, you should have the ability to suppress your emotions. In other words, you should refrain from overthinking. If you are supposed to start doing something at 2 pm, you can simply start it. Then you should commit to the schedule that you created at all times.

Unlock the power of momentum

You should do something that motivates you as the very first thing in the morning. For example, you can spend at least 30 minutes in the morning to write morning pages. This will deliver the motivation that you need in the morning to complete your day productively. This should become a habit that you do every single day. You don’t need to look for any inspiration to do it. All you have to do is just go ahead and do it. Then you will start feeling the excitement about the projects ahead of you.

Never break your chain

Objects that are in motion tend to stay in motion. Starting to do something is the most difficult thing. When you start it, you will find it an easy task to continue moving forward. Hence, you should put extra effort to start the work that you have to do on your plate.

Get motivated by your progress

Motivation will fuel your success. Hence, you need to keep track of your progress and get motivated by the milestones that you achieve. When you see progress, you know that you are going to achieve the final objective. Come up with realistic measures to track your progress. Then you can easily remain motivated.

Now you know what you should do to remain productive when you don’t feel like working during the day time. Just stick to these and you will be able to experience amazing returns in the long run.

Why indecision is bad for you

In Lifestyle, BusinessFebruary 10, 20224 Minutes


Why indecision is bad for you

Most people are indecisive. You can be one of them as well. If you are affected with indecision, you will face numerous struggles while you are trying to make decisions in life. For example, you will wonder what color to pick and paint your room. Likewise, you will wonder what restaurant you should visit for dinner tonight. Living with indecision is not something good. That’s because it can make you lose time, money, and opportunities.

You should be fast to get the most out of money

If you want to be financially sustainable, you should get rid of indecision. When you are taking the time to make decisions, you will lose money as well. But when you take quick decisions, you can save money and attract more money on your way. You can see how the business owners who move so fast end up securing success. Always take the accelerated track and try to end up while securing the first place. The second-place finishers are not often remembered, but the first place finishers will be. Hence, you should always make real-time decisions and get the most out of money.

How to get rid of indecision

Getting rid of indecision is not as difficult to do as you would imagine. You will come across numerous opportunities in the day to day life. When you see an opportunity, you should go ahead and grab it immediately. Then you will be able to increase your chances of grabbing that opportunity. As a business owner, you will not have the freedom to tiptoe around. You will need to be the first to grab the opportunity. Otherwise, someone else will grab it.

What if I made incorrect decisions?

The decisions you make will not go on your way at all times. You can make correct decisions or incorrect decisions. There is no need to worry too much about the incorrect decisions you make. That’s because you will be able to come back from any decision you make in life. Just keep in mind that no decision you take in your life is permanent. In the meantime, you should also ensure that you have around 40% to 70% of the information you want to decide. Then you can reduce your chances of making incorrect decisions.

Most of us are taught to take our time and make decisions in our younger days. But when you grow up, you will not have the luxury of doing it. That’s because the real world is moving so fast and you should always be the first to make decisions.

Learn from your past

You can take a look at your past and see how long you spent to take a decision. Along with that, you should also take a look at the opportunities you lost and the benefits you could reap. This understanding will be able to help you to become a better business owner in the future. In the meantime, always be ready to learn from the mistakes you do.

Best tips to stay motivated

In Lifestyle, Business, EntrepreneurshipFebruary 10, 20225 Minutes


“Your talent determines what you can do. Your motivation determines how much you are willing to do. Your attitude determines how well you do it.” -Lou Woltz

Success comes with motivation. We all have heard it a lot but what we all have experienced as well as the lack of motivation at some point in our lives. This article is going to give you the best strategies to stay motivated at your workplace and succeed.


Make a To-Do List:

The most important and first thing to do at the beginning of the day is to set up a to-do list. Because you need to remember what tasks are there that you need to do and how much you did accomplish during the day. This list can be finalized in two steps. In the first step write down all the things that you need to do and in the second step, prioritize the tasks according to their importance. This is going to be your first motivation for the day. There are free apps like Google Keep to manage your list.

Set Mini-Goals:

You must have heard this too many times but have you tried applying it to stay motivated? It works!

Of course, your goal is going to be one big project but the trick is to break it down into several small bite-sized goals, set the deadlines for these goals and finish them one by one. This will give you a sense of achievement and will keep you motivated as you will know where you began from and where you are heading next.

Know and Get Inspired:

Have you ever heard about a job/work and got inspired and motivated to try that? That’s right! In the same way, know your impact. Know how many people, including you, are benefitting from what you’re doing and this will automatically motivate and charge you to do your best.

Another similar trick is to surround yourself with people, quotes, books, and a list of your goals for the next 5, 10, or 15 years and let these become the causes of your motivation and inspire you to perform your ultimate best.

Move Away from Your Comfort Zone:

It is only when you step out of your comfort zone that you discover yourself. You get to know who you are, what you can do, and what not.

“I think that’s how you grow, when there’s a moment of ‘Wow I’m not sure I can do this’ and you push through those moments, that’s when you have a breakthrough. Sometimes that’s a sign that something really good is going to happen. You’re going to grow and learn a lot about yourself” says Marissa Mayer of Yahoo fame. Guess doing what you don’t like isn’t always too bad, eh?

Welcome Criticism and Honor Your Wins:

Sometimes, you deliver your work on time without hassle but you feel like learning a better way to do that work. More often than not, this perspective comes from a boss or a mentor as Sundar Pichai, CEO of Google, puts it:

“At some point in your life, you’ve to work with people where you feel a bit insecure. That’s essential because that means you’re working with people who are better than you. If you are too comfortable and secure at what you do that means you aren’t pushing yourself”

Last but not the least, it is very important for you to celebrate your little victories and efforts. Don’t just wait for the big payoff but keep rewarding yourself from time to time for the tiniest goals that you set and achieved.

5 Tips when creating a company

In Entrepreneurship, BusinessFebruary 10, 20225 Minutes


The first thing we usually do when thinking of creating a company is read books, articles, and watch videos about it. But the problem is that there is way too much information scattered around. And often it contradicts itself.

And if you turn to your people for advice, there will be so many differing opinions that can confuse you. So today, we have outlined the best tips for creating a company in one article.

Following are the most essential tips one should follow when creating a company. It doesn’t mean at all that all you have to do is in this article. But if you miss to follow the following steps, the foundation of your company will stay shaky.

Outline a Detailed Plan

Just like every other human on the planet, I have epically awesome days and days when life just turne against me. And while I can’t stand most self-help (see: tired quotes over stock photography on Instagram), sometimes I need a little pick-me-up. And most of the time, in order to get out of a slump (because my brain leans more into math/science than anything else), I need to drop a logic bomb on my ass.

The most common problem among young entrepreneurs is that they tend to skim through the planning phase. One reason for this is the internet business literature suggesting to follow with a simple plan. However, simple doesn’t have to be brief.

Answer the following questions in your plan when creating a company:

  • How will you overcome the challenges ahead?
  • Which opportunities have you identified?
  • What is your target?
  • What are your goals?
  • How will you measure your goals?
  • What are the deadlines for each goal?

Know your Strengths & Weaknesses

Every businessman or businesswoman has some skills, knowledge, and abilities to take forward a company. But keep in mind that business is a complex process that requires wearing many hats at the same time.

Analyze your strengths and weaknesses intensively so that when the time comes, you have a clear picture of where your focus should be. This way you won’t feel overwhelmed easily.

Network & Build Connections


Another thing that you must realize while creating a company is that you can’t lead a company alone. That doesn’t apply to creating a team only but absorbing advice & suggestions as well.

Join groups of people with ideologies similar to you. Look for the people who have been in the industry and listen to their stories intently. Take notes of their failure and successes. Keep doing that and you will have a roadmap for your company soon.

Research your Target Audience



The most important thing to remember while creating a company is to know your target audience. Survey and research about who they are, what they need, what they wish for, what their struggles are, how you can improve their lives, and at what times you should approach them.

Research about their psychology and think standing in their shoes. Imagine yourself as one of your customers and you will find numerous ways to sell them your product and services.

Create a Healthy work-life balance

Starting a company is no piece of cake. You will have to give in your blood, sweat, and a great deal of time into it. There is a high probability that you would let your work dominate your life. Never do that! Your company can’t survive without you. You are the most imperative pillar to it.

If you fall sick or get depressed, the entire hard work will fall apart. Schedule your time out with friends and family, workout regularly, and recharge yourself to get back to your company.