Building a new website can be fun, exciting and extremely satisfying once it is up and running. For me, I wanted a website to replace an old one that wasn’t quite doing what I needed it to do. The hardest part of building a new website is knowing what you want and how you want it to look. Once you have that down then the rest should fall into place with ease. Here are some tips when building a new website:
Having a clear idea of what you want your website to do is extremely important. This is the core of any project and should be the first thing that you think about when planning for your new site.
If you can’t answer these questions, then there is no point in moving forward with building a new site until you have thought about your audience and requirements in more detail.
Believe it or not, there are many people out there who don’t have the technical skills to build their own website. This can be for a number of reasons, but often times it’s because they don’t have the time and money to invest in learning how to do it.
For me, It needs to be a website that can be used by people with different levels of technical skill. I want my clients to be able to update their own site themselves without needing help from other people or companies every time they need something changed on their site.
You should hire a company that specialises in building websites. You do not have the knowledge and experience to build a great website yourself, so you will make mistakes, waste time, get frustrated and waste money if you try to build it yourself.
Bespoke websites have higher upfront costs but can be tailored specifically for your company, even if you’re only just starting out with no budget at all!
It’s important to know what hosting is. Hosting is the name for the servers where your website is stored. You can think of it like a garage where you park your car—they both serve the same purpose, but one is just more convenient than the other!
Hosting is a service provided by the company who built your website, so you don’t have to worry about any of that side. The price they charge for their services will include hosting as well as anything else that goes along with building and maintaining a site (like updates, backups, etc.).
When building your website, it’s important to make sure that it looks good on mobile devices such as mobiles, tables and ipads etc. All links should work too. Links should be easy to click on and not too small. They should also be easy to read and understand so people can easily find what they need when browsing the site on their phone or tablet!
Building a new website is easier than you think. All you need to do is outsource the work to a company who specialises in building websites.
They know exactly what they are doing and have the knowledge and experience to build a great website for your business. They will take care of all hosting, so there’s no need for you to worry about that aspect of things.
In conclusion, building a new website is easy if you outsource the work to a company who knows what they are doing and this will help your business grow. If you want to learn new website build tips, head over to our contact form and reach out to us today!
social media can be a great way for businesses to connect with their customers. But it can also be a bit of a minefield if you don’t know the rules. So here are six quick tips to help your small business thrive on social media:
The best way to be authentic is to simply be yourself. If you have a dorky sense of humor, show it! If you have an affinity for cats and cat memes, share them! Showing your true self will make others feel more comfortable around you and gain their trust.
Authenticity is also about being genuine, honest and transparent with others in order to build trust. People want a real connection with their small business because they want to feel like there’s no façade or hiding behind a company image—they want the real deal! They want companies who are willing to sacrifice profits for customer satisfaction or personal integrity; companies who will put customers above all else because that’s just how things should work in this world.
People also appreciate helpfulness from businesses because it shows them that someone cares about helping them out with whatever problem they may be having at the moment (or over time).
Consistency is key. For example, if you post once a day, then do it every day. If you post at least three times per week, then do so every week. The same goes for the other examples above — once a month and once every two months are pretty different in frequency! Pick one of those options that best suits your business and stick to it.
Social media is all about sharing content, but it’s important to remember that just because you’re posting doesn’t mean the post has to be about you.
Don’t be afraid to share content from other people in your industry, or who are even outside of your field entirely. You don’t have to share every single piece of information and advice related to what you do—sharing interesting things that happen elsewhere can provide a valuable service for your followers as well as an opportunity for them to learn more about something they’re interested in and find out how things work outside of their immediate experience.
In addition, don’t feel obligated only share material related specifically and directly back into your business or industry—even if it seems like there are no direct benefits for doing so at first glance! Taking some time each day (or week) checking out what others have been posting will help keep you apprised on current events within various industries around the world so that when someone asks questions about these topics later down the road, they feel like they’re talking with someone who has at least some knowledge of what’s going on beyond just “this is how I make my living”. Additionally though we typically think about social media being used for marketing purposes this can actually be an excellent way for businesses owners who focus heavily on research activities get exposure not only through sharing interesting articles but also by commenting on them which creates new connections between individuals while providing useful information both side.”
There are times when you’re going to want to post on social media, but don’t have the time or energy to do so. By scheduling your posts, you can make sure that they’re posted at the best times for your audience and industry. There are a few ways you can schedule content:
The easiest way to connect with your audience is by being yourself. That’s why you need to make sure that when you build your social media profiles, you are doing it for the right reasons. If your goal is only to get more likes or shares about your business, then you might want to reconsider what the purpose of having a social media presence really is for your brand. If instead, you want to connect with people and share great content that interests them, then feel free to continue reading!
Authenticity is key when building relationships online. People can spot false advertising from miles away, so don’t be afraid of sharing who YOU are—your personality and story—throughout all of your posts (and especially on Instagram).
While social media can seem like a numbers game, the truth is that you don’t have to be on every platform or get the most likes. Instead, the important thing is to do what feels right for your brand. While you might not even consider it “social media” per se, if it helps you connect with your customers and clients in ways that feel authentic and genuine—like hosting live events or creating a podcast series—then by all means, keep doing it! We hope these tips have given you some ideas about how to go about using social media as part of your business strategy. If we had one last piece of advice?
TikTok has rattled the social media scene in recent years, and the platform’s growth is expected to continue as it attracts a wider range of users. Since the Covid19 pandemic, it has not only become a must-have app for individuals but has also evolved into a social media marketing tool for businesses.
Because of TikTok’s young and continuously shifting culture and meme-based humour, brands risk falling behind the joke and coming across as if they might be trying too hard. However, with the correct guidance and account management, which is also part of Hot Source services, businesses can avoid sounding like one of the ‘cool kids’ and embrace what TikTok has to offer and skyrocket their social media presence.
The key to a successful social media campaign is for a business to know its target audience. Therefore, if a company is certain where its target audience focuses its day-to-day attention and which apps they are scrolling through on daily basis, then these findings can demonstrate where the business should focus its attention.
Initially, TikTok’s popularity was mainly among the younger generation, however, recently the platform’s appeal had spread across slightly older generations. Last year TikTok’s engagement amongst Younger Millennials increased to 43% and among the Older Millennials, the popularity of the app has risen to 28%. TikTok’s rapid rise among Millennials is a good sign for its long-term stability and further expansion.
As corporations have become more aware of the popularity of the app, TikTok has developed dramatically as an advertising platform with the ability to connect with millions of users. However, to ensure a successful TikTok campaign it is important to:
These key factors to social media success might seem like they might overshadow the other and as important daily tasks of a business owner. This is where Hot Source can offer its services to take the weight off the entrepreneurial shoulders. Hot Source can help businesses manage their social media presence, offer guidance and help businesses become the true ‘cool kids’ of the social media platforms, ,let’s create a tik tok strategy that actually works for you.
Therefore, to guarantee a successful and goal-oriented TikTok strategy, Hot Source will be able to help the businesses stay consistent and on top of the latest social media trends, to ensure a high exposure and improved brand visibility. Hot Source will also become ‘that person behind the scenes’, who will ensure that the technicalities are in order, such as the correct image/video size to guarantee good quality content, the most beneficial time to post to maximize the views or optimise the SEO to boost the organic performance and increase the post’s/video’s discoverability.
So, to achieve a strong TikTok strategy, ensure that your business makes these pointers a priority or alternatively let us make your business our priority and we can do it for you.
If you’re like most businesses today, you probably have a Facebook page and maybe even an Instagram account. If you’re new to social media marketing, chances are you think it’s just a matter of putting some posts up there on your business Facebook page and waiting for the customers to call. Well, I hate to be the bearer of bad news but that’s not at all how it works. You see, if you want your social media efforts to actually make money for your business then you need to do more than just post interesting things once in awhile (more on this later). Luckily our team is here to help! That’s why we’ve put together this list of reasons why hiring an agency might be the best decision for your business:
It’s easy to think that you can manage all your own social media, especially if you are a small business. The truth is, however, that it takes time and resources to create engaging content for social media platforms. You also need to understand how social media can help your business, and the reach of various platforms. That’s why many marketers find it valuable to work with an agency who knows what they are doing and has the experience necessary for creating successful campaigns across all major networks (Facebook, Twitter, Instagram & LinkedIn).
We’re not saying that you can’t do it yourself, but let’s be honest here: most people don’t know how to run social media well. Don’t pretend like you do! Sure, you might know the basics: post regularly and share interesting content. But what about all the other important stuff? You don’t have time for that! You need someone who knows what they’re doing so that your brand can thrive on social media.
You may be wondering if you can do all this on your own. The answer is yes, but it takes a lot of time to figure out what works and what doesn’t. An agency will have the experience to help you get started, and they’ll know what other marketing channels might be good for your business as well. They’ll also have a fresh perspective on trends in digital marketing that might not be obvious to someone who has been in the industry for years.
Another benefit of working with an agency? They’ll know what other businesses are doing right now—and more importantly, which ones aren’t doing so hot. This information can help you determine whether or not going after certain audiences would be worth it for your company (and/or if there are any ways that your current strategy could use some fine-tuning).
A social media agency does more than just react on social media. They can reach out too.
A good social media agency can help you:
Social media is a great way to reach new customers. It’s also a great way to get your message out and get feedback from customers. It’s also a great way to keep your customers informed and build your brand.
If you don’t understand the reach of social media, it won’t help you. That’s why we’re here! We’re experts at making sure your message reaches the right people in ways that are both effective and affordable!
Social media has been around for a while, but it’s still one of the most effective ways to reach thousands of people. The key to success is knowing how to use social media effectively and what you want to achieve with it.
It takes time and effort to do it well – don’t rush into anything! You need to know how social media works…and then how your business can benefit from using it effectively.
You probably have a vision for what you want your brand to be and how to grow it. A good social media agency will help you meet those goals by managing your online presence in a way that fits into your existing brand.
If you’re not sure how to go about building an effective social media strategy for your business, here are some tips:
This is especially important if your target audience is younger than 35—they’re more likely to use Facebook, Instagram and Snapchat than older generations. And the younger they are, the more likely they’ll be found on those platforms.
The best thing about working with an agency is that they take care of everything for you. They reply to every comment on Facebook and Instagram, answer every tweet and post content that resonates with your ideal customers at least once a day while you focus on the actual business of running your business.
No more wondering what to share, what hashtags are currently trending or when your competitors are posting so you can respond in kind. You don’t have to worry about social media anymore!
Social media is great for any business, but it can take up a lot of time and energy (and money if you pay someone to do it). While many people think they can easily manage their own social media accounts, an agency has the resources to get the most out of your investment.
Call us today on +447528000488 or email us at firstname.lastname@example.org
The Jewellery Quarter Business Improvement District created a new identity for the Jewellery Quarter in 2020 to communicate directly to visitors and showcase the Jewellery Quarter as a distinctive destination. The Discover JQ brings together all of the JQ’s visitor information services in one platform and gives companies a great foundation to promote their businesses.
The Discover Jewellery Quarter brand is at the heart of the JQBID’s destination marketing strategy, appearing on the vast majority of customer-facing materials such as marketing campaigns advertising and social media channels.
To support the growth and popularity of the JQ, Hot Source has become an official tourism partner of the Discover JQ. With the use of practical marketing and trending techniques this cooperation will contribute to elevating the organisation’s digital presence as well as highlight the progressive elements of the evolving area.
Discover JQ app
The Discover JQ app was launched by the JQBID in July 2021. The software, which is accessible on the App Store and Google Play, connects local communities with companies. Its main purpose is to enable users to visually explore and schedule visits to the Jewellery Quarter, as well as access special discounts, events, and more, using the app.
The Jewellery Quarter right now
Many of the former manufacturing buildings have been taken up by a variety of small independent businesses and creative workshops, or repurposed into unique apartment buildings, and the district has undergone significant renovation.
The JQ district has a fantastic mix of cultural and entertaining aspects. The assortment of local independent businesses is thriving and are well-known across the Midlands, which has enabled the area to flourish into destination place for many visitors and businesses.
Traditional pubs, chic bars, and craft breweries are only a few examples of what The Jewellery Quarter may provide. A refreshing nightlife alternative to Birmingham’s bustling city centre can also be considered as a favourable ingredient in the mixture of attractions.
Another advantageous aspect of the JQ is its location. The Quarter is within a 20-minute walk from the city centre (New Street Station). Birmingham’s canals provide for a great cycling path as well as fabulous scenery.
Discover JQ is a partnership between the Jewellery Quarter Business Improvement District (JQBID) and marketing agency, Hot Source Creative. The JQBID, who are funded by local businesses, manage projects and services to improve the Jewellery Quarter area and support its business community. The Discover JQ campaign aims to raise awareness of the Quarter as a top UK destination. To find out more about the work that we do, visit www.discoverjq.co.uk
If you want to know more about Discover JQ or how our tourism platform is developing a stronger tourism footprint in the Jewellery Quarter area reach out ot us today on +447528000488 and we will be happy to answer any questions you might have.
James Vincent, director of Hot Source Creative was at Worcester University lecturing the next generation of marketeers, about to start their own journeys and careers paths. This is what he had to say about his experience there and what his thoughts where.
Students at the University of Worcester got an insight into public relations and marketing from a graduate with a successful business in the industry, who had sat where they were only years earlier.
Former student James Vincent, co-owner of locally-based marketing and public relations agency, Hot Source Creative, returned to the University to give current Marketing and Business students the benefit of his experience.
“I really enjoyed my time at the University and I wanted to share what I’d learnt since I’d started my career,” said Mr Vincent.
“I hope students learned that there are many options for university graduates and more support from local entrepreneurs than they think. In addition I hope to have inspired a few students to start their own business.”
Mr Vincent, who completed a degree in Business Management and Marketing at the University in 2015, told third year students about his company and gave tips on approaching advertising campaigns, in particular using a digital narrative to create impactful campaigns.
He revealed anecdotes of how out-of-the-box thinking got his company noticed in an industry of tough competition, gaining the business valuable clients. He also got students to come up with a PR and marketing strategy for real-life scenarios that his business had faced.
“It is absolutely important for local businesses to share their knowledge and inspire potential employees of the future,” he said. “The future of Worcester and Worcestershire lies in the next generation of business entrepreneurs. I would advise current students to be prepared for a rollercoaster ride that is as much about understanding people as it is about marketing and public relations.”
After graduation Mr Vincent worked for an agency as a digital marketing specialist, then went freelance, setting up his business in 2017. It now has bases in Worcester and Bromsgrove.
He said: “I found the course at the University of Worcester well balanced and practical, which I prefer, and the courses focused on the real world rather than just the theoretical. By the time I’d completed my three years, I felt confident that I could deliver the services that companies and clients really need.
“The courses provided a very solid foundation for all the work that I’ve been doing since I left. In particular, I found international marketing helped prepared me for the complexity of working with our Dubai clients. I also found that the sections on strategic planning have been extremely helpful in ensuring that my clients understand and adopt the marketing process and method. Secondly, and at a personal level, Worcester showed me the importance of making what you do enjoyable and that there is an entrepreneur inside each and every one of us.”
Advertising student, Jack Smith, 21, said: “Having James come in and talk to the class was a really useful and insightful experience. He opened my eyes to how an agency works through a creative brief and the tactics they use to appeal to different consumers.”
Joanne Law, Associate Lecturer in Computing, said: “As James was an ex-student himself, I feel that he understood the importance of helping the third-year students understand how the theory learned at university can help transfer into real-world practice post-graduation.”
If you want to know more about James Vincent and his recent Worcester University lecturing or how you can get more involved with Hot Source then please do get in contact today on 01527 832 365 or you can call 07528000488! If you prefer to email then please reach out to James@Hotsourcecreative.com and I’m sure he will back in contact with you as soon as possible.
Have a great day and make sure you check out the latest blog posts about Hot Source here.
Follow us on Instagram here!
Hot Source team.
Co-Owner of Hot Source award winning marketing agency and associate lecturer at University of Worcester
A brand new app connecting local communities with businesses in the Jewellery Quarter has been launched by the Jewellery Quarter Business Improvement District (JQBID). DiscoverJQ App – which is available to download via the App Store and Google Play – will enable users to virtually explore and plan visits to the Jewellery Quarter and unlock exclusive offers, events and more throughout the summer and beyond.
Users of the DiscoverJQ app can fully personalise their app experience by creating profiles and filtering suggested content to suit their bespoke interests and needs. Plus, registered users will also get access to exclusive offers from Jewellery Quarter-based shops, bars and restaurants as well as information about what’s on in the local area. Alongside this, news and updates about the BID, real-time travel and weather information will also be available within the app.
Commenting on the app’s launch, Marketing and Communications Manager for the JQBID, Steve Lovell, says:
“After many months of planning, we’re so excited to finally be launching the DiscoverJQ app! The premise of the app is simple: to connect our growing resident base and regular visitors to the Jewellery Quarter’s thriving independent scene via a user-friendly platform.
“If we’ve learnt anything from the past 16 months, it’s that we can’t underestimate the power or value of technology: launching the app is our next step in the BID’s journey to improve the relationships between local businesses and their customers. We’re confident that DiscoverJQ will make the Jewellery Quarter more accessible than ever before and bring the community closer together.”
Alongside optimising the guest and resident experience of those visiting and living within the Jewellery Quarter, the app has been designed to benefit the area’s thriving independent business scene. Local hotspots, will be able to create business profiles within the app, enabling them to promote seasonal offers, secret sales and much more to loyal customers.
Dom Lawson, Café and Hospitality Manager at The Hive Café & Bakery, says:
“We’re really looking forward to connecting with our customers more closely than ever before, thanks to the DiscoverJQ app. After facing so many unprecedented challenges since the start of the pandemic, we’ve worked tirelessly to pivot and adapt our offering to keep both our staff and visitors safe. We’re certain that the app will allow us to remain flexible with our approach to keeping clear lines of communication with our customers – no matter what the future holds.”
As well as providing users with discounts and local news alerts, another key innovation within the app is the free, virtual tour function. After selecting your tour of choice, users can follow a numbered trail – in person or virtually – that includes key information on each venue or check point. What’s more, the ‘Jewellery Quarter Heritage Trail’ includes a full audio guide, too, which aims to improve the app’s accessibility and inclusivity for all users.
“We‘re extremely proud of all the work that’s gone into DiscoverJQ and can’t wait to receive feedback from both residents and BID members. With lots of exciting events on the horizon – including workshops, fundraising activity for St Paul’s Church and Birmingham Heritage Week – those with the app will have lots to look forward to in the near future.
“Our new app sets the scene for what promises to be a hugely eventful few months, as we welcome more people back to JQBID once more: we have several features already in the pipeline and can’t wait to roll out these updates for users during 2021 and beyond,” Steve added.
To download the Discover JQ app, head over to the App Store or Google Play:
Good morning everyone, how have you all been? I have to say it’s been one busy week for Hot Source – marketing agency bromsgrove, from event planning to marketing strategies we have been back to back supporting local independents gain the exposure they need in this forever competitive market.
Today though I wanted to talk about social media marketing, it’s such an important tool if we use it correctly. Now while we as an agency we have had debates on where social media should be used and to what extent! However, we can all agree that as a marketing tool for your business it has great benefits, if it’s used correctly.
Just like every other human on the planet, I have epically awesome days and days when life just turne against me. And while I can’t stand most self-help (see: tired quotes over stock photography on Instagram), sometimes I need a little pick-me-up. And most of the time, in order to get out of a slump (because my brain leans more into math/science than anything else), I need to drop a logic bomb on my ass.
Yes, this is a long article. But here’s the thing — if you’re reading this in your inbox and are already like, “fuck this!” delete it. No hard feelings. If you’re reading this in a browser on a website, and you see how tiny the scroll-bar is because of how far you still have to scroll to get to the bottom, close this tab and go back to 140-character tidbits of advice. Still with me? Phew. Just had to weed out all the folks from points: #1, #4 and #8. Welcome friends, onward we go.
If no one hates you, no one is paying attention. If attention is what you want for vanity, confidence, or, hell — to make a decent living — then know that it’s not instantaneous. Every single person that you’re currently paying attention to, at some point in their lives, was in your exact position. They kept at it and worked enough so that others started listening. Also know that if no one is watching, you can experience true freedom. Dance in your underwear. Write entirely for yourself. Like there’s a going-out-of-business sale. Find yourself — not in some coming-of-age hippie way involving pasta and ashrams— but in a way that helps you draw your own line in the sand for what matters and what doesn’t. Do what you want to do, just because you want to do that thing. This will build confidence that will come in handy later.
Once I gave the headphones a thorough once-over exam, I tried them on. As I mentioned, they have a classic over-the-ear style and just looking at them, the padding on the ear pieces seem adequate and the peak of the headband seemed to be a bit lacking, but you don’t really know comfort unless you try on the product. So, I slipped the headphones on and found them to be exquisitely comfortable. Once I gave the headphones a thorough once-over exam, I tried them on. As I mentioned, they have a classic over-the-ear style and just looking at them, the padding on the ear pieces seem adequate and the peak of the headband seemed to be a bit lacking, but you don’t really know comfort unless you try on the product. So, I slipped the headphones on and found them to be exquisitely comfortable.
Are you planning on a social media campaign anytime soon? Looking at maybe boosting your brand or raising awareness of your presence in the market. Or perhaps you’re looking at sourcing a social media management agency in Bromsgrove. Working with the right digital marketing agency makes such a different and we here at Hot Source have a great track history of supporting our clients in social media growth.
Social media is such a popular tool and is growing every day, we saw the days where you just needed a Facebook page to the world of TikTok jumping onto the market. It doesn’t matter what size your business is from start up, established or huge, social media can be used to grow the awareness you need and reach out to those desired businesses and people of interest.
So you may be wondering, but I’m a unique business I don’t need social media well I can tell you it doesn’t matter what sector you are in there are opportunities for everyone to use certain platforms that are applicable to them to grow their business online. Here are some recent businesses in the Worcestershire area alone we have worked on Spring Forward Landscaping, Past Parts classic cars, Maslo Therapy, Wollaston Dental Practice and more!
You can see from the above alone that these sectors vary massively, that’s what makes us work so well. We never worry about what sector your business is or the size of your company, we apply the tools and techniques that we know that work well and help our clients grow as much as possible.
Drive Traffic to Company Website
Build Targeted Following / Increase Engagement
If you would prefer to manage the social media channels yourself that is totally normal, we offer a range of social media management training courses, we teach us the skills you need to grow the channels yourself, improve brand awareness and create positive leads for your business, the courses can range from a half day all the way to weekly sessions depending on how much you want to learn and at what rate. To know more about the courses we offer then head over to our training page and check out all the courses that may be applicable to you.
If you would like to know more about Hot Source head over to our latest blog post and read what we’ve been up to. Or you can reach out to us on social media including Facebook, Twitter or LinkedIn where we would be happy to answer any questions you have or want to know.
According to figures from GEM Global Report, 100 million businesses are launched annually. While Startup Genome reports that 11 startups out of 12 usually fail.
How does that happen?
There are various reasons such as the lack of capital or market. But there are some basic steps that anyone can take to build a lasting business.
With the rise of startup books, movies, and public speaking, many of us have delved into technical stuff so much that we tend to forget our bases.
In this article, we have outlined some of the most simple tips that can prevent your business from going downhill. Without further ado, let’s begin.
The only one that can stop you from having success is you. Let’s accept it, everyone has doubts while starting something new. Jeff Bezos left his high-end job and risked everything for Amazon.
It was risky, it was new, it could lead anywhere but he had a firm belief in himself. And yes, that’s why he is the richest person on the planet.
Look around and you will find people ready to magnify your doubts if you aren’t confident. Don’t let them! Believe in yourself and keep pushing your limits.
There is much much more knowledge in the world that one can absorb. Research is one of the most fundamental steps in starting a business. You have to open up your computer and look for ideas similar to yours.
Find what worked out for them and what didn’t. Research about your target market and find out their pain points. Research about your competitor and find out where you can exceed them.
Remember, if you don’t have the right amount of knowledge in your arsenal, you will never set up a sturdy platform for your business.
While research can lead you to the avenues of possibilities, networking with the right people can provide you real-life experiences.
Look for the people who have ideas & principles similar to you. Social websites such as Facebook & Reddit are the best places to search for these people.
When you connect with people who have been there and done that before, you hone your ideas, find your weaknesses, and explore possibilities that can craft a healthy business.
Every person on the planet has different strengths and weaknesses. There are some people who are born to lead and manage. While there are some who work as a lone wolf but always deliver the results. Some people are smart workers while the others are workhorses.
Your job is to find the right combination of these people who can refine your ideas and make your job easier. Remember, a business always runs with team effort so start networking before you even think of building a team.
As mentioned earlier, the lack of capital is one of the major reasons for startup failure. However, there is a flip side to this coin. In some cases, the costs of a business exceeds the profits which can lead to only bankruptcy.
We want you to analyze your costs at the very beginning of your business. Ask yourself the following questions.